Disney+, the popular streaming platform operated by Disney, has announced plans to enforce measures against password sharing, aiming to boost its subscription numbers and revenue. The Chief Executive of Disney, Bob Iger, disclosed this strategy during an interview with CNBC, stating that actions would commence in June in selected countries, with a complete implementation anticipated by September. This initiative is designed to prevent the widespread practice where users share their login details with individuals outside their household, which contravenes Disney+’s usage policies.

The move to curb password sharing is motivated by the desire to enhance the streaming service’s profitability and align Disney+ with prevailing industry standards. This approach mirrors the steps taken by Netflix, which has reportedly seen a significant rise in subscriber growth and revenues following a similar crackdown. Bob Iger acknowledged Netflix’s achievements in the streaming domain, indicating that Disney+ aims to replicate this success by undertaking comparable measures.

Disney+ is adapting to the competitive digital entertainment landscape by seeking ways to safeguard its revenue streams and improve the user experience for paying subscribers. The crackdown on password sharing represents a significant step in Disney’s strategy to strengthen its position in the streaming market, aiming for sustainable growth and success.