The Labour Party has initiated a new political campaign named “Conflix,” characterizing the past 14 years of Conservative government in the UK as a drama series akin to a television soap opera. The campaign portrays each Conservative Prime Minister’s tenure since David Cameron as separate seasons of a series named “Chaos & Decline.” This comes after Labour’s recent successes in local elections, including winning the West Midlands mayor race.

The Conflix campaign, detailed on its dedicated website, includes a variety of attack videos. These videos begin with David Cameron’s era, covering significant events and policies such as the austerity measures during the Tory/Lib Dem coalition, the Brexit period, Theresa May’s leadership challenges, and Boris Johnson’s management of the Covid-19 pandemic along with the associated scandals like partygate. Labour’s intent with this narrative is to highlight what they describe as a continuous saga of mismanagement, scandal, and unmet promises by the Conservative Party, suggesting these have inflicted adverse effects on the British public.

Jonathan Ashworth, Labour’s Shadow Paymaster General, has been vocal about the campaign, relating the purported turmoil under the Conservative governments to a tragedy that has imposed significant costs on the populace. In contrast, the Conservative Party, through Deputy Chairman Jonathan Gullis, has dismissed the campaign as a diversion tactic, accusing Labour of shirking critical financial matters and prioritizing less critical issues like open borders and environmental spending.

Labour’s campaign strategy is to frame recent political history in a creative, engaging, and accessible manner, aiming to solidify their critique of the Conservative’s governance and connect with voters ahead of potential future elections.