The Argus has cut display advertising by 80% for subscribers to improve reading focus, promoting local businesses instead.
The Argus reports that subscribers to their publication experience a significant reduction in display advertising, with a decrease of 80% compared to non-subscribers. This change aims to enhance the reading experience by reducing distractions during article consumption.
The advertisements that do appear are primarily focused on local businesses, promoting services tailored for the local community. By prioritising these local enterprises in their advertising strategy, The Argus seeks to strengthen community ties and provide vital visibility for these businesses, particularly during what have been described as challenging times for many in the local economy.
By engaging with this advertising model, The Argus not only supports local commercial endeavours but also ensures its subscribers are connected with services that are relevant to their immediate geographic area. This development underscores a broader trend in local journalism, where publications strive to support their communities while also maintaining a focus on subscriber engagement and satisfaction.
Source: Noah Wire Services
- https://www.argusmedia.com/en/solutions/market-news-and-commentary – This URL provides information about Argus Media’s market news and commentary, which can be related to how publications like The Argus might focus on local content and advertising strategies. However, it does not directly support the specific claims about The Argus’s advertising model.
- https://www.thinkargus.com/case-studies/masspat/ – This URL discusses a campaign by Argus to promote the use of MassPAT, which involves targeted advertising strategies. While it doesn’t directly support The Argus’s advertising model, it shows how targeted advertising can be effective in engaging specific audiences.
- https://www.noahwire.com – This URL is mentioned as the source for the article but does not provide specific information about The Argus’s advertising strategy or its focus on local businesses.
- https://www.vacourts.gov/courts/scv/rulesofcourt.pdf – This URL does not support any claims about The Argus or its advertising model; it pertains to legal proceedings in Virginia.
- https://engineering.salesforce.com/argus-time-series-monitoring-and-alerting-d2941f67864/ – This URL discusses a different Argus system related to time-series monitoring and alerting, which is unrelated to The Argus’s advertising strategy.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative does not contain specific dates or references to outdated events, but it lacks a clear timestamp or recent updates. It appears to be a general statement about The Argus’s advertising strategy.
Quotes check
Score:
0
Notes:
There are no direct quotes in the provided text.
Source reliability
Score:
8
Notes:
The narrative originates from The Argus, a local UK publication known for its regional coverage. While not as globally recognized as major outlets like the BBC or Financial Times, it is generally reliable for local news.
Plausability check
Score:
9
Notes:
The claims about focusing on local businesses and reducing display advertising for subscribers are plausible and align with common strategies in local journalism.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative appears to be a recent and plausible description of The Argus’s advertising strategy, focusing on local businesses and enhancing subscriber experience. The lack of specific dates or quotes does not detract from its overall credibility.
