The Duchess of Sussex’s lifestyle brand is under scrutiny after accusations of logo infringement linked to a town’s coat of arms.
Meghan Markle, the Duchess of Sussex, is facing a potential legal challenge concerning the logo of her newly announced lifestyle brand, As Ever. The announcement was made on her Instagram account on Tuesday, and it was later confirmed that the brand is scheduled to launch in Spring 2025, as detailed in her follow-up post on Wednesday.
Shortly after unveiling the logo on her newly established website, asever.com, Markle encountered accusations of intellectual property infringement. Critics have suggested that the logo bears a striking resemblance to the coat of arms belonging to the town of Porreres in Majorca. This allegation has prompted Francisca Mora Veny, the mayor of Porreres, to consider legal action against the Duchess for the perceived similarities.
Kinsey Schofield, a royal commentator, elaborated on the situation during her appearance on GB News. “The As Ever landing page is just an email collection web page, which is exactly what American Riviera Orchard has been for almost a year now, so she was clearly unable to get the trademark for American Riviera Orchard,” Schofield explained, referring to Markle’s previous brand efforts. She described the current scenario as a “crisis pivot or a rebrand rescue that we are seeing in real-time” while highlighting the impending launch of a Netflix show featuring Markle set to premiere in two weeks.
As the situation unfolds, further developments regarding the potential legal actions and the brand’s launch are anticipated.
Source: Noah Wire Services
- https://timesofindia.indiatimes.com/world/us/meghan-markle-accused-of-stealing-name-from-small-brand-logo-from-spanish-town-we-cant-sue-her/articleshow/118396816.cms – This article supports the claim that Meghan Markle’s As Ever brand logo has been accused of resembling the coat of arms of a Spanish town, Porreres, and that the town is considering legal action due to financial constraints.
- https://www.gbnews.com/royal/royal-news-as-ever-meghan-markle-copyright-same-name – This article corroborates the information about Meghan Markle’s As Ever brand facing criticism for its name and logo, including a potential legal dispute with a Spanish village over the logo’s design.
- https://graziadaily.co.uk/celebrity/news/meghan-markle-as-ever-logo-dispute/ – This article provides details about Meghan Markle’s branding disputes, including the rejection of her initial trademark attempt and the controversy surrounding the As Ever logo.
- https://www.instagram.com/duchessofsussex/ – Meghan Markle announced her As Ever brand on her Instagram account, which is a key platform for her brand promotions and updates.
- https://www.noahwire.com – This source provides background information on Meghan Markle’s branding efforts and the challenges she faces with her As Ever brand.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative mentions a recent announcement on Meghan Markle’s Instagram and a brand launch scheduled for Spring 2025, indicating relatively fresh content. However, without specific dates or more recent updates, it’s difficult to confirm if this is the latest news.
Quotes check
Score:
6
Notes:
The quote from Kinsey Schofield appears to be original to this context, but without further verification, it’s unclear if it’s the first instance of this quote. No earlier references were found online.
Source reliability
Score:
7
Notes:
The narrative originates from the Express, a well-known publication, but its reliability can vary. The Express is generally considered reputable but may have sensationalist tendencies.
Plausability check
Score:
8
Notes:
The claims about Meghan Markle’s brand and potential legal issues are plausible given the context of brand launches and intellectual property disputes. However, specific details about legal actions are speculative at this stage.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative appears to be relatively fresh and plausible, but the reliability of the source and the originality of quotes could be improved. Further verification is needed to confirm the accuracy of specific claims, particularly regarding legal actions.
