The Office for National Statistics (ONS) has announced updates to its annual basket of goods and services used to measure inflation in the UK, reflecting evolving consumer habits and market trends. Among the new additions for 2025 are pulled pork, virtual reality (VR) headsets, and yoga mats, which signify a shift in lifestyle choices following changes brought about by the pandemic.

The ONS maintains a basket of over 750 items that embody typical consumer spending patterns to gauge the rate at which prices are rising for UK households. Every year, this basket undergoes revisions as items are swapped out to ensure it accurately represents current spending behaviours. This year’s changes see a focus on convenience and emerging trends within the market.

Stephen Burgess, the ONS’s deputy director for prices, elaborated on the rationale behind the new selections, stating, “The addition of virtual reality headsets for the first time shows our appetite for emerging technology, while the loss of printed newspaper adverts demonstrates a continuing shift towards the online world.” This comment underscores the increasing integration of technology into everyday life and the further decline of print media.

The ONS noted that the pandemic has influenced not only fitness routines but also cooking habits, resulting in the introduction of pulled pork, which is seen as a quicker meal option compared to traditional oven-ready dishes. Burgess added, “The desire for convenience amidst our busy lifestyles also plays a part in this year’s basket changes. Consumers are choosing easier options in the kitchen, so oven ready gammon joints make way for the quicker choice of pulled pork.”

In addition to the aforementioned items, other new inclusions to the basket comprise ready-to-use noodles, smoked salmon, and mango fruit, reflecting a growing trend towards more diverse and convenience-based food choices. Conversely, the ONS has removed certain items such as newspaper adverts and in-store café meals, highlighting a drop in demand amid a landscape characterised by store closures and a shift in consumer preferences.

These adjustments, while representing only a small fraction of the items in the basket, provide insight into how trends in consumer behaviour are shaping economic indicators such as inflation.

Source: Noah Wire Services