The REEL cinema in Rochdale has taken proactive measures to address disruptive behaviour stemming from a viral TikTok trend connected to the recent release of the Minecraft movie, which features actor Jack Black. Following a successful opening weekend where the film grossed an estimated £233 million at the box office, the cinema has found itself contending with large groups of young viewers who exhibit rowdy behaviour during screenings.

Reports indicate that audiences have been seen shouting, throwing objects, and jumping from their seats in excitement, particularly during scenes featuring fan-favourite characters from the Minecraft universe, such as the Chicken Jockey. This frenzy has led to disturbances that affect the viewing experience for other patrons.

In response to these incidents, REEL cinema has announced they will be closely monitoring screenings and have issued a firm policy regarding disruptive behaviour. A statement from the cinema read: “We are aware of a viral TikTok trend related to A Minecraft Movie, and for the comfort of all our customers, we ask that you refrain from disrupting the screening in any way. To ensure everyone has the best possible cinema experience, we’re increasing our monitoring of screens during these performances.” The statement further clarified that any patrons causing disruption would “be asked to leave and where necessary, the police will be called.”

Other cinema chains, such as Cineworld, have also implemented similar warnings. A notice from Cineworld stressed that “any form of anti-social behaviour, especially anything that may disturb other guests such as loud screaming, clapping and shouting will not be tolerated.” They added that anyone found to be acting inappropriately would be removed from the screening without the option for a refund.

As social media continues to influence real-world behaviour, cinemas are adapting to maintain a positive experience for all attendees. The steps taken by these venues underscore the challenge of balancing enthusiastic fandom with consideration for fellow movie-goers.

Source: Noah Wire Services