Meghan Markle, the Duchess of Sussex, has recently launched a new lifestyle brand called American Riviera Orchard, drawing attention for its embodiment of traditional homemaking skills and domestic aesthetics. Markle, well-known for her feminist and activist stance, has showcased her abilities in flower arranging and cooking through this venture, sparking discussions about traditional wife archetypes in modern society. The brand, inspired by her neighborhood in Santa Barbara, California, has been compared to the growing “trad wife” trend on social media platforms.

In addition to the lifestyle brand, Meghan Markle is set to launch a solo Netflix cooking show that ties into the American Riviera Orchard brand’s theme. The show’s filming is expected to begin within weeks and aims to complement the range of products associated with her lifestyle brand, including jams. This move marks a significant step in Markle’s journey towards establishing her independence and exploring new avenues in the entertainment industry following her departure from the royal family.

The American Riviera Orchard brand is expected to offer a variety of home goods and lifestyle products, such as cookbooks, kitchenware, textiles, and food items, including jellies and jams. The trademark for the brand was filed in February 2024, and although an exact launch date has not been confirmed, fans can sign up for a waitlist to receive updates.

Meghan’s venture into merchandise and her upcoming Netflix show represent a notable shift in her public persona, embracing a domestic goddess image while navigating post-royal life. This development has raised questions about identity and reinvention in the public eye, as well as the reception of traditional domestic imagery in contemporary society.