Firehouse Pizza & Grill, a beachfront Saltdean restaurant known for its strong Instagram endorsements and solid weekly revenues up to £14,000, is now for sale as a turnkey business opportunity promising growth in the post-pandemic hospitality recovery.
Firehouse Pizza & Grill, situated on Longridge Avenue in Saltdean, is currently on the market for a six-figure sum, as listed by Property & Co (London) Ltd. This establishment has garnered attention for not only its culinary offerings but also its significant social media presence. According to the promotional materials, it boasts endorsements from popular Instagram food influencers, which has undoubtedly contributed to its visibility and appeal among potential customers.
The listing touts the restaurant’s prime beachfront location, capitalising on high foot traffic conducive to consistent patronage year-round, with an expected surge during the summer. Such locations are becoming increasingly sought after as the hospitality industry continues to recover and evolve post-pandemic. The venue accommodates up to 40 diners, featuring a modern interior and a fully equipped kitchen, making it a promising opportunity for prospective owners looking to tap into a vibrant local food scene.
Firehouse Pizza & Grill currently showcases an impressive weekly revenue ranging between £9,000 and £12,000, with peaks hitting £14,000 during the bustling summer months. This financial performance positions it as a lucrative investment for anyone considering a foray into the restaurant business. Notably, the restaurant’s rent stands at a manageable £16,000 annually, and it reportedly enjoys a business rates exemption—a further incentive for buyers weighing the financials.
The appeal of the restaurant is bolstered by its versatile menu, which includes a variety of pizzas, kebabs, burgers, and sides. The establishment is well-integrated into popular food delivery platforms like Just Eat, enhancing its accessibility to a broader customer base. Such delivery services have become vital in recent years, reflecting shifting consumer preferences towards convenience.
Although the listing indicates that the restaurant has established partnerships with influential Instagram accounts, specifics about these influencers were not disclosed by Property & Co. However, one could speculate that well-known figures such as Monica, who runs the Instagram account Pizza Blonde and boasts over 32,000 followers, or Chris Townsend, known as Doughball Disco with his 42,000 followers, might play a role in the restaurant’s local appeal. These influencers often leverage their platforms to elevate dining establishments, providing a kind of organic marketing that resonates with followers who share a passion for food.
While the physical building is not for sale, the operational business is poised for new ownership under a renewable 15-year lease. The listing describes it as a “turnkey opportunity,” ideal for experienced operators eager to step into a well-established setup with scope for further growth and development in the competitive food delivery market.
As Firehouse Pizza & Grill awaits a new chapter, the potential for expansion and continued popularity in Saltdean appears promising, particularly with the thriving online presence that could be leveraged for future marketing endeavors. Engaging with the local community and forming partnerships with new influencers could take the business to even greater heights.
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Source: Noah Wire Services
- https://www.theargus.co.uk/news/25167079.kebab-shop-saltdean-endorsed-influencers-sale/?ref=rss – Please view link – unable to able to access data
- https://firehouzepizza.com/ – Fire House Pizza & Grill is a pizza takeaway located in Saltdean, offering a variety of pizzas, kebabs, and other dishes. Customers can order online for delivery straight to their door. The menu includes options like Margherita, Four Cheese, Vegetarian Supreme, and Chicken Feast pizzas, as well as various kebab choices. The restaurant also provides starters, sides, and desserts, catering to a wide range of tastes.
- https://www.just-eat.co.uk/restaurants-firehouse-pizza-bn10 – Fire House Pizza is listed on Just Eat, a popular online food delivery platform in the UK. The restaurant offers a diverse menu, including pizzas, kebabs, burgers, and wraps. Special deals are available, such as the Family Deal Medium and the Mega Deal, which include combinations of pizzas, sides, and drinks. The menu also features starters, sides, and desserts, providing a comprehensive dining experience for customers.
- https://www.theargus.co.uk/news/25167079.kebab-shop-saltdean-endorsed-influencers-sale/?ref=rss – An article from The Argus reports that Fire House Pizza & Grill in Saltdean is listed for sale by Property & Co (London) Ltd. The listing highlights the restaurant’s endorsement by popular Instagram food influencers and its strong online presence. It mentions the establishment’s high-traffic beachfront location, capacity to seat 40 patrons, fully equipped kitchen, and modern interior. The article also notes the restaurant’s weekly takings ranging from £9,000 to £12,000, with a peak of £14,000 during summer months.
- https://www.instagram.com/pizzablonde/ – Pizza Blonde, run by Monica, is a pizza influencer with a significant following on Instagram. She shares her experiences with pizza, from fine dining to frozen varieties, and engages with her audience through relatable content. Her account has over 32,000 followers, reflecting her influence in the pizza community. Monica’s content includes personal stories, global pizza trends, and her love for the culinary art of pizza making.
- https://www.instagram.com/doughballdisco/ – Chris Townsend, known as Doughball Disco, is a pizza influencer and Ooni ambassador with over 42,000 followers on Instagram. He shares creative and tasty pizza ideas, showcasing his passion for pizza making. His content includes recipes, tips, and engaging visuals, appealing to pizza enthusiasts and home cooks alike. Chris’s influence extends to collaborations with pizza brands and participation in pizza-related events.
- https://www.instagram.com/pittsburghpizza/ – Laine, known as Pittsburgh Pizza, is a leading pizza influencer based in Pittsburgh, Pennsylvania. With over 12,000 followers on Instagram, she shares content related to the city’s pizza scene, including reviews, recommendations, and pizza-related events. Laine’s account is a go-to resource for pizza lovers in Pittsburgh, offering insights into the best pizzerias and pizza trends in the area.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative appears to be recent, discussing current market listings and social media presence, suggesting a contemporary context.
Quotes check
Score:
0
Notes:
There are no direct quotes in the narrative to verify.
Source reliability
Score:
8
Notes:
The narrative originates from a local news outlet, which generally provides reliable information about local businesses and events.
Plausability check
Score:
9
Notes:
The claims about the restaurant’s financial performance and partnerships with influencers are plausible, given the context of the hospitality industry and social media marketing.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is likely accurate, given its recent context and the credible source. The plausibility of the claims regarding the restaurant’s financials and social media presence supports its validity.
