AI technology is rapidly altering the landscape of football, with significant implications for both the men’s and women’s games. Warsaw-based Re.Spo Vision is at the forefront of this transformation, particularly with a focus on advancing women’s football and rekindling interest among Generation Z viewers. According to co-founder Pawel Osterreicher, AI has the potential to revolutionise data collection while offering an affordable solution that does not require players to wear additional technology.

Re.Spo Vision has already made strides in this field by capturing match data with just a single camera angle, a method that significantly lowers costs and simplifies operations. Their programme, used during last year’s Copa America, has received FIFA certification, underscoring its credibility and utility. The insights gleaned from this AI technology provide in-depth analysis of game dynamics, capturing information on metrics such as acceleration, passing lanes, and zones of control. Osterreicher notes that these insights benefit teams of all sizes, citing Wisla Krakow’s unexpected success in the Polish Cup as a testament to the impact of data-driven strategies.

Looking ahead, Re.Spo Vision aims to support the inaugural women’s World Club Cup in 2028, aligning this ambition with the broader trend of rising interest in women’s sports. Osterreicher highlights the rapid growth of women’s leagues compared to their male counterparts, suggesting that the market for female franchises represents a promising investment opportunity. Despite facing challenges in capturing younger audiences, who often turn to platforms like TikTok and Netflix instead of traditional sports, he believes that women’s sports could attract these viewers through innovative content delivery.

In Brazil, similar trends are being observed with the emergence of AI start-ups like Footbao and Cuju, which aim to democratise talent scouting for aspiring footballers. Footbao operates like a TikTok for football enthusiasts, enabling young players to share skill videos that are analysed by AI before being reviewed by human scouts. This model opens doors for female athletes and connects them with clubs across Europe—an essential step in promoting gender equality in sports.

Beyond talent scouting, AI is increasingly being integrated into fan engagement strategies. Companies like IBM and WSC Sports are automating content creation, allowing for personalised experiences tailored to individual viewer preferences. In Italy, the FIGC has partnered with WSC Sports to create AI-powered highlights for Serie A TimVision, the nation’s premier women’s football league, enhancing visibility and engagement through real-time content distribution. This reflects a growing recognition of the importance of engaging diverse audiences.

The application of AI extends to performance analysis, with tools developed to monitor player biomechanics and movements, assisting coaches in crafting personalised training programmes. Wearable devices collect vital biometric data, providing real-time feedback that can help prevent injuries and improve player performance. By leveraging these innovations, teams can make informed decisions that enhance their competitive edge.

As the discourse on women’s sports continues to evolve, incorporating AI-driven solutions not only promises to reshape how the game is played but also how it is consumed by audiences. The future seems poised for a reinvention, where sports may need to adapt to the changing preferences of viewers accustomed to instant gratification offered by digital platforms.

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Source: Noah Wire Services