Bp’s Wildbean Café has achieved record sales following the launch of a revamped breakfast and lunch menu across 300 UK locations, complemented by innovative micro-market concepts designed to meet evolving consumer demands for quality and convenience.
In a significant boost for its food-to-go offerings, bp’s Wildbean Café has achieved record sales following the rollout of an updated breakfast and lunch menu across 300 locations in the UK. Launched at the end of April, this new range includes an array of heat-to-eat meals, fresh pastries, and delicious sweet treats, tailored to meet the increasing consumer demand for quality and convenience. According to the company, the week of 5 May marked their highest-ever sales, driven by double-digit growth and early success from standout items like the BBQ Southern Fried Chicken Wrap, which has quickly emerged as a bestseller.
Hannah Munns, bp UK’s convenience trading director, expressed her satisfaction with the launch, stating, “This new range is a true reflection of what Wildbean Café stands for: great taste, quality ingredients and a fresh, forward-thinking approach to food on the go.” This strategic initiative is part of bp’s broader aim to enhance its roadside dining experience and solidify its place in the competitive food-to-go market.
The development of the new menu was informed by customer feedback and insights gathered by food specialists, with rigorous product testing conducted at bp’s dedicated kitchen in Sunbury-on-Thames. This focus on consumer preferences reflects bp’s commitment to continuous innovation within the sector. The revamped menu is not merely about taste; it embodies the company’s vision for modern dining experiences on the go, supporting bp’s overall transformation within the UK retail landscape.
Moreover, the recent updates coincide with bp’s unveiling of new Wildbean Café concepts, such as a modernised site at its EV charging and convenience hub in Hammersmith. This site exemplifies the brand’s ambition to evolve and thrive amid an increasingly competitive environment. As part of its strategy, bp is also exploring the introduction of seasonal offers and new product lines to keep the menu fresh and enticing for repeat customers, including an array of local favourites tailored for different markets.
In an innovative step forward, bp has also developed a micro-market concept for independent retailers, offering a self-serve format under the Wildbean Café brand. This modular design enables flexibility for retailers, who can choose to spotlight either food or beverage offerings based on their available space. Early feedback indicates that sites featuring this new concept have experienced a surge in coffee sales, an encouraging sign of its potential impact on enhancing customer experience and operational efficiency.
The ambitious strategies being enacted across the UK, as well as in other markets such as South Africa and Luxembourg, underline bp’s aim to expand its strategic convenience offerings globally. For example, bp has plans to significantly grow its retail footprint worldwide, targeting 3,500 strategic convenience sites by 2030, showcasing an unwavering commitment to enhancing consumer choices not only in food but across all aspects of their services.
As bp continues to modernise its offerings and develop distinctive concepts like the Wildbean Café, the company demonstrates a keen understanding of the evolving landscape of consumer preferences and market competition. This proactive approach is crucial as it seeks to establish Wildbean Café as the go-to choice for customers in bustling roadside contexts.
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Source: Noah Wire Services
- https://www.grocerygazette.co.uk/2025/06/06/bp-wildbean-cafe-record-sales/ – Please view link – unable to able to access data
- https://www.grocerygazette.co.uk/2025/06/06/bp-wildbean-cafe-record-sales/ – BP’s Wildbean Café has achieved its highest-ever weekly food sales following the launch of a refreshed breakfast and lunch menu across more than 300 BP-owned locations in the UK. The new range, introduced at the end of April, includes heat-to-eat meals, fresh pastries, and sweet treats, developed to meet the growing demand for quality, flavour, and convenience among on-the-go customers. The company experienced record-breaking sales during the week of 5 May, with double-digit volume growth and strong early performance from hero products such as the BBQ Southern Fried Chicken Wrap, which has quickly become a bestseller. The new range was developed in-house, using feedback from customers and insights from food specialists, with product testing carried out at its dedicated development kitchen in Sunbury-on-Thames. The launch follows the unveiling of a new-look Wildbean Café concept earlier this year at BP’s EV charging and convenience hub in Hammersmith, signalling the brand’s wider ambitions to modernise and grow in the UK’s competitive food-to-go market. The refreshed offer is now available at over 300 forecourt sites, supporting BP’s ongoing strategy to enhance its convenience offer as part of a broader transformation across its UK retail estate.
- https://www.bp.com/en/global/corporate/news-and-insights/energy-in-focus/convenience-news-update.html – BP has made significant strides in enhancing its convenience business in South Africa, celebrating its centenary in the country. Over the past year, BP opened 11 new sites, including two on major highway corridors, and launched the BP Rewards loyalty programme, enabling customers to earn instant cashback on selected fuel and convenience retail purchases. The company updated old infrastructure and upgraded 90 sites, introducing a new concept for upgrading BP Express stores with an enhanced shop offer and a refreshed look and feel, including Wildbean Café. Additionally, BP reset its relationship with its convenience partner, Pick ’n Pay. In Luxembourg, BP’s retail brand Aral opened its first Wildbean Café near the border with Belgium. This café is one of the largest in the world, featuring a 20-metre counter and offering more than 160 products, including homemade burgers and pizzas made from fresh, locally sourced ingredients. The site attracts over 10 million customers annually and also houses a MyAuchan shop. This opening is part of BP’s wider aim to expand its strategic convenience sites worldwide to around 3,500 by 2030. Aral is the largest provider on the Luxembourg forecourt market with 57 sites.
- https://www.thegrocer.co.uk/convenience/bp-designs-self-serve-wild-bean-cafe-micro-market-concept-for-independents/687888.article – BP has developed a new ‘micro-market’ concept for forecourt retailers, offering food and beverages in a self-serve format under the Wild Bean Café brand. The franchise offer provides coffee, blended ice drinks, smoothies, milkshakes, pastries, and hot food to go, all baked fresh on-site daily. The unit is modularly designed, allowing retailers to opt for either the food or drink element to accommodate space restrictions. BP has installed the micro-market in its full form across 10 dealer-run sites and aims to roll out the franchise offer to 100 more dealer sites in 2024. The company reports that sites with the micro-market offer have seen coffee sales increase by up to 60%, equating to 80 cups a day, and that the unit’s design facilitates payment processing, easing staff workload and reducing queues.
- https://www.bp.com/en/global/corporate/news-and-insights/energy-in-focus/food-for-now-on-the-forecourt.html – BP is introducing seasonal offers to provide customers with new food options regularly. These include fresh pizza made on-site with hand-stretched dough at Thorntons, the Big Breakfast Bap, Crispy Herby Chicken Burger, and Fish Finger Sandwich at Wildbean Café in the UK, and a limited-time Tex-Mex menu featuring tacos, burritos, rice bowls, and nachos at TravelCenters of America. Additionally, BP is launching a new range of private-brand snacks, such as milk chocolate peanut butter peanuts and sour worms, available at ampm and Thorntons, and featured in TravelCenters of America stores. Wildbean Café in Poland is offering filled Italian focaccia and burgers developed with a celebrity food critic and TV personality, while Wildbean Café in Spain is serving barista-made coffees with a choice of milk, fresh bread, and bakery goods, including a ricotta and spinach pastry. In India, in addition to best-selling samosas, new private-brand snacks and the recently launched Watermelon Cooler are available. These initiatives reflect BP’s commitment to offering great food choices alongside its services and amenities, supported by seamless digital tools and engaging loyalty programmes.
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https://www.bp.com/en_nz/new-zealand/home.html – BP has expanded its BP Fuelcard platform to include a ‘tap and charge’ feature for electric vehicle (EV) charging with BP Charge, allowing fleet customers to recharge, refuel, or shop with a single card. The company opened BP Connect Karaka on State Highway 22, offering local customers BP’s quality fuels, convenience store, and Wildbean Café. BP Charge and Uber have partnered to offer EV drivers on the Uber platform in New Zealand exclusive incentives and EV charging discounts. Additionally, BP Charge has opened New Zealand’s first Gigahub
at Christchurch Airport, and new charging hubs have been established at BP Connect Tirau and BP Connect Wanaka, supported by the Energy Efficiency and Conservation Authority (EECA).
- https://campaignbrief.com/wildbean-cafe-launches-major-new-platform-spearheaded-by-trans-tasman-drives-you-cravey-campaign-via-ogilvy/ – BP’s Wildbean Café has launched a major new brand platform across Australia and New Zealand through Ogilvy, aiming to re-engage Kiwis and introduce Aussies to its selection of barista-made coffee and food. The trans-Tasman campaign, ‘Drives you Cravey’, is Wildbean Café’s first through-the-line activity in Australia, aiming to build awareness among a new customer base, while in New Zealand, the focus is on reminding consumers already familiar with the brand that whatever they’re craving, they’ll find it at a Wildbean Café. The campaign taps into the cravings and imaginations of commuters, resonating on both sides of the Tasman. As part of the brand push, Wildbean Café has also launched a new global brand identity by Designworks and store fit-outs by McCartney Design. Leigh Taylor, General Manager at BP, emphasised the convenience business’s significance for BP’s strategic growth, expressing excitement about introducing Australia to the new ‘cravey’ offering.
