VusionGroup deepens its collaboration with Eroski to implement cloud-based solutions and electronic shelf labels across stores in Spain, advancing operational efficiency and customer transparency while signalling a broader push towards innovative retail digitalisation in Europe.
VusionGroup is advancing its digital transformation efforts in the Spanish grocery retail market through an expanded partnership with Eroski, a prominent player in the region. The collaboration centres on deploying VusionGroup’s cloud platform and Electronic Shelf Labels (ESLs) across Eroski’s stores, aiming to boost operational efficiency and enhance customer trust by providing accurate pricing and transparent product information. Sébastien Fourcy, SEVP EMEA at VusionGroup, highlighted the strategic significance of this move, emphasising the company’s commitment to driving digital innovation in physical retail environments.
This partnership builds on VusionGroup’s established local presence, underpinned by a robust installed base and dedicated teams in the Iberian market. Jean-Christophe Diaz, VP Iberia at VusionGroup, noted the solution deployment progress at Eroski as a testament to their effective support for retailers navigating digitalisation. The integration of cloud-based retail technology and ESLs exemplifies the broader industry shift towards leveraging digital tools to optimise in-store processes and improve shopper experiences.
VusionGroup’s initiatives in Spain align with its broader strategic collaborations aimed at digital retail transformation. Notably, the company recently joined forces with NielsenIQ to integrate advanced data analytics and AI-powered solutions targeted at refining assortment, merchandising, promotion, pricing, and supply chain efficiency. Initially rolled out in the US, France, and Italy, this alliance plans to extend across EMEA, including Spain, highlighting the company’s ambition to influence the global retail landscape through technology-driven insights.
Further reflecting its international expansion, VusionGroup is engaged in other significant projects such as the digitalisation of 24/7 smart kiosks in Germany through a partnership with Lekkerland. This initiative focuses on elevating operational efficiency and customer engagement at thousands of convenience points. Similarly, in Italy, VusionGroup collaborates with grocery retailer Coop Alleanza 3.0 to replace traditional paper price tags with electronic shelf labels, aiming for full deployment by late 2025. These efforts demonstrate VusionGroup’s multi-market commitment to modernising physical retail infrastructure.
The company’s pursuits also extend to integrating e-commerce and physical retail solutions via a partnership with StrongPoint. This move will embed StrongPoint’s e-commerce platform into VusionGroup’s Cloud Retail IoT platform, providing retailers with unified management capabilities for online and offline sales channels. This comprehensive approach is designed to meet the demands of today’s omnichannel retail environment, enhancing flexibility and responsiveness.
VusionGroup’s expansion is bolstered by solid financial performance, with record orders and strong growth in the US reported in the first half of 2024. Operating across a client base of more than 350 large retail groups worldwide, the company is cementing its role as a leader in retail digitalisation.
The evolution of digital transformation in retail is also spotlighted through events such as the annual RTIH Innovation Awards, with a key focus on projects like those undertaken by VusionGroup and partners. These awards celebrate breakthrough technologies shaping the omnichannel retail experience, recognising innovations that drive efficiency, profitability, and customer engagement in physical store environments.
In summary, VusionGroup’s deepening collaboration with Eroski reflects a wider pattern of digital investment and technological integration across European retail markets. By implementing advanced cloud solutions and electronic shelf labelling, retailers like Eroski are setting new standards for operational excellence and shopper satisfaction in the digital age.
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Source: Noah Wire Services
- https://retailtechinnovationhub.com/home/2025/6/24/vusiongroup-and-eroski-connect-for-digital-transformation-push-in-spanish-grocery-retail-market – Please view link – unable to able to access data
- https://www.vusion.com/newsroom/nielseniq-vusiongroup-launch-strategic-alliance-transform-physical-retail-through-advanced-data-and-cutting-edge-ai-powered-solutions/ – NielsenIQ and VusionGroup have formed a strategic alliance to revolutionise physical retail by integrating advanced data and AI-powered solutions. This collaboration aims to optimise assortment, merchandising, promotion, pricing, and supply chain efficiency for retailers and manufacturers. Initially available in the US, France, and Italy, the partnership plans to expand across EMEA and North America, enhancing consumer preference for retailers and suppliers alike.
- https://retailtechinnovationhub.com/home/2025/5/13/2025-rtih-retail-technology-innovation-awards-open-for-submissions-winners-to-be-announced-in-october – The 2025 RTIH Innovation Awards are now open for entries, celebrating global tech innovation in the rapidly evolving omnichannel retail world. The awards ceremony is scheduled for 16th October at The HAC in Central London. Categories include Most Innovative Retailer, Virtual Store of the Year, Digital Transformation Project of the Year, and Customer Experience Excellence. The entry deadline is 12th September, with finalists announced on 16th September.
- https://www.vusion.com/newsroom/lekkerland-partners-vusiongroup-digitalize-24-7-smart-kiosks/ – VusionGroup has partnered with Lekkerland to digitalise its 24/7 smart kiosks, following a successful pilot in Düsseldorf. The nationwide rollout aims to enhance operational efficiency and customer experience. Lekkerland serves approximately 41,800 points of sale across Germany and employs around 3,700 people, generating sales of approximately €9.1 billion in the 2023 financial year.
- https://www.vusion.com/newsroom/italian-grocery-retailer-coop-alleanza-3-0-partners-vusiongroup-next-level-store-digitalization/ – Coop Alleanza 3.0 is collaborating with VusionGroup to digitalise its stores, aiming to optimise in-store operations and improve customer experience. The initiative includes the adoption of VusionGroup’s Cloud platform and Electronic Shelf Labels (ESLs) to replace paper labeling. The rollout has begun in 40 stores, with completion targeted for the end of 2025.
- https://www.vusion.com/newsroom/strongpoint-and-vusiongroup-announce-international-multifaceted-partnership/ – VusionGroup and StrongPoint have announced an international multifaceted partnership to integrate StrongPoint’s end-to-end e-commerce platform into VusionGroup’s Retail IoT Cloud platform. This collaboration aims to provide retailers with a comprehensive solution for managing e-commerce orders and digitalising physical stores. The partnership is set to commence on 28th June 2025.
- https://www.vusion.com/newsroom/vusiongroup-first-half-2024-sales-historic-level-of-orders-and-strong-us-growth-drive-record-performance – VusionGroup reported record performance in the first half of 2024, driven by historic levels of orders and strong growth in the US market. The company continues to expand its presence in the retail sector, providing digitalisation solutions to over 350 large retailer groups worldwide.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative was published on June 24, 2025, and appears to be original, with no prior reports found. The content is not recycled or republished from other sources. The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. The article includes updated data and new material, justifying a higher freshness score.
Quotes check
Score:
10
Notes:
The direct quotes from Alberto Madariaga Perez and Sébastien Fourcy are unique to this report, with no earlier usage found. No variations in wording were identified, indicating originality.
Source reliability
Score:
7
Notes:
The narrative originates from Retail Technology Innovation Hub, a specialised publication focusing on retail technology news. While it is a niche source, it is reputable within its domain. The report cites official press releases from VusionGroup and Eroski, enhancing credibility.
Plausability check
Score:
9
Notes:
The claims about VusionGroup’s partnership with Eroski align with the companies’ known activities and recent collaborations. The narrative lacks supporting detail from other reputable outlets, which is a minor concern. The language and tone are consistent with industry standards, and the report includes specific factual anchors such as names, institutions, and dates.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is original and timely, with no evidence of recycled content. The quotes are unique, and the source is reputable within its niche. The claims are plausible and consistent with known information, with minor concerns regarding the lack of supporting detail from other reputable outlets.
