Award-winning artist George the Poet leads the Art of Expression project at Frameless, using immersive installations and spoken word to make classic artworks accessible and engaging for young people, addressing social class divides and mental health through creative expression.
Immersive art installations are emerging as a powerful tool to make visual arts more accessible and engaging for young people, breaking down traditional barriers linked to language, background, and social class. This innovative approach is championed by George the Poet, the award-winning podcaster and spoken-word artist, who has collaborated with young participants from the Mayor of London’s violence reduction unit to reinterpret classic artworks.
The project, titled Art of Expression, is hosted at Frameless, London’s largest immersive art space. It features iconic pieces such as The Scream by Edvard Munch, Christ in the Storm on the Sea of Galilee by Rembrandt, The Great Wave off Kanagawa by Hokusai, and The Garden of Earthly Delights by Hieronymus Bosch, all projected across the walls, ceilings, and floors of the venue. Alongside these projections, spoken-word performances developed in workshops with the young participants provide a contemporary emotional response to the artworks, creating a multi-sensory experience that invites deeper engagement.
George the Poet highlights that immersive art removes usual entry barriers: “You don’t need a language for this. It’s accessible in many ways… Sometimes it gets exhausting reading all of the texts of all the artworks that you find interesting. But in an immersive setting, you literally come and sit in some art.” He believes such experiences extend horizons for young people who may feel confined by their environments, offering fresh perspectives and mental health benefits through creative expression.
Supporting this initiative is research conducted as part of the project, surveying 2,000 young people about their relationship with art. Nearly two-thirds expressed a desire for greater access to art, while a quarter found traditional galleries intimidating. Alarmingly, 40% were unsure how to pursue a career in the arts, citing a lack of guidance and awareness. Young people like Tafari Clarke from the violence reduction unit’s Young People’s Action Group echoed this sentiment, noting that artistic careers are not often glamorised compared to professions like law or sports, contributing to art feeling “outside the box” for many.
This concern about accessibility is backed by longstanding evidence of class disparities within the creative industries. Research demonstrates that arts careers remain dominated by those from affluent, upper middle-class backgrounds, with the proportion of working-class professionals shrinking dramatically over recent decades. For instance, fewer than one in ten UK arts workers today come from working-class roots, and creative leadership remains largely skewed towards privately educated individuals. These inequalities underscore the importance of projects like Art of Expression, which seek to democratise art and arts engagement.
Frameless itself exemplifies the potential of immersive art. The venue offers a wide-ranging sensory journey through art history, featuring artworks not only included in this project but also masterpieces by Kandinsky, Monet, Dali, Van Gogh, and Klimt, all designed to be accessible to audiences of all ages and abilities. Free summer workshops for young people aged 10-14, led by spoken-word artists, complement the exhibition and help foster new creative skills alongside appreciation for visual art.
George the Poet emphasises the dual benefit of improving access: it supports young people’s mental health and confidence while ensuring that cultural institutions evolve with and remain relevant to future generations. “If our young people don’t feel like they are custodians of these arts and these institutions, then it seems to me we would be moving backwards,” he said.
In a city with an abundant and varied art scene, from textile art at Spazio Leone to photographic showcases at Somerset House and immersive works at Tate Modern, this focus on inclusion and accessibility through immersive art could mark a significant step toward widening participation in the arts and shaping a more diverse cultural future.
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Source: Noah Wire Services
- https://www.theguardian.com/culture/2025/jul/17/no-barriers-to-entry-george-the-poet-reframes-art-world-for-young-people-with-immersive-exhibition – Please view link – unable to able to access data
- https://www.theguardian.com/culture/2025/jul/17/no-barriers-to-entry-george-the-poet-reframes-art-world-for-young-people-with-immersive-exhibition – George the Poet collaborates with London’s violence reduction unit to reinterpret classic artworks through immersive installations, aiming to make art more accessible to young people. The exhibition features works like ‘The Scream’ by Edvard Munch and ‘The Garden of Earthly Delights’ by Hieronymus Bosch, projected in Frameless, an immersive art space in London. George the Poet emphasizes that immersive art removes traditional barriers, making it accessible without the need for language or extensive textual explanations. He believes that such experiences can broaden horizons and combat feelings of confinement within communities. The initiative also includes spoken-word pieces developed during workshops with young people, aiming to engage them more deeply with art. Research commissioned as part of the project surveyed 2,000 young people, revealing that nearly two-thirds desire more access to art, while a quarter find galleries intimidating. The study also found that 40% of young people are uncertain about pursuing careers in the arts due to a lack of guidance. Tafari Clarke, a member of the Young People’s Action Group, noted that art is not often glamorized as a career, making it seem outside the box for many. The project aims to address these challenges by providing new experiences and perspectives through immersive art.
- https://frameless.com/art-of-expression/ – Frameless, London’s largest immersive art experience, collaborates with George the Poet and the Mayor of London’s Violence Reduction Unit to present ‘Art of Expression.’ This initiative transforms Frameless’s galleries into platforms for emotional reflection and creative freedom, featuring immersive projections of masterpieces like ‘The Scream’ by Edvard Munch and ‘The Garden of Earthly Delights’ by Hieronymus Bosch. The exhibition includes spoken-word pieces developed during workshops with young people, aiming to engage them more deeply with art. The project also offers free summer workshops led by acclaimed spoken-word artists, providing young people with a new way to connect with visual art through poetry and performance. These workshops are designed for young people aged 10-14 and are free with a Frameless ticket. The initiative reflects a commitment to making art more accessible and relevant to young audiences.
- https://www.ft.com/content/dbb49290-eaaa-4415-b19c-81adbe29e6ec – Dennis Severs’ House in Spitalfields, London, offers an immersive historical experience, transporting visitors into the life of a fictional 18th-century Huguenot family. Created by American Dennis Severs in 1979, the house is a meticulously designed living historical fantasy, filled with performance, storytelling, and period-appropriate décor. Unlike traditional museums, Severs’ house is an experiential journey into the senses, with rooms meticulously crafted to represent different periods and events in the family’s history. Even after Severs’ death in 1999, the house continues to host performances that retain the compelling essence of his vision.
- https://www.livingetc.com/features/design-exhibitions-in-london – London’s vibrant art scene currently features 12 standout exhibitions that thoughtfully bridge artistic innovation and critical global themes. These include Grace Atkinson’s textile works at Spazio Leone, which blend Ukrainian hand-weaving with psychological insights into human connection. Photo London at Somerset House spotlights emerging global photographers alongside established talents. Gallery FUMI hosts Study O Portable’s “Rubber Rocks,” examining permanence through rubber furniture. Pilar Corrias showcases Ragna Bley’s expressive paintings influenced by natural elements. South London Gallery presents Leonardo Drew’s vast installation “Ubiquity II,” exploring transformation and chaos. Carpenters Workshop Gallery exhibits Marcin Rusak’s floral resin sculptures, and Serpentine Galleries celebrates a retrospective of Indian artist Arpita Singh. At Hauser & Wirth, Michaela Yearwood-Dan’s colorful abstractions convey queer joy and resilience. Whitechapel Gallery honors Hamad Butt’s boundary-pushing work in “Apprehensions.” Tate Modern’s Do Ho Suh installation reflects on home and identity through architectural fabric structures. Barbican’s “Encounters: Giacometti” aligns Giacometti with contemporary women artists. Finally, the Design Museum’s PLATFORM series spotlights Bethan Laura Wood’s vibrant, textural homeware exploring femininity and digital reality. These exhibitions, curated with emphasis on meaning and reflective engagement, provide a comprehensive view of contemporary design and art dialogues across London.
- https://londonpass.com/en/london-attractions/frameless-immersive-art-experience – Frameless Immersive Art Experience in London offers a unique and interactive journey through art, featuring four distinct galleries showcasing masterpieces from various art movements. Visitors can explore works by artists such as Kandinsky, Monet, Dali, Van Gogh, Canaletto, Rembrandt, and Klimt. The experience is designed to be accessible, with facilities for children and those with mobility challenges. The venue is located at 6 Marble Arch, London W1H 7AP, and is easily accessible by public transport. Tickets are available for purchase, with options for adults and children, and the experience is suitable for all ages.
- https://www.forbes.com/sites/bennyhareven/2024/02/18/frameless-bringing-immersive-art-to-the-masses-in-london/ – Frameless, London’s largest immersive art experience, offers visitors a multisensory journey through iconic masterpieces. The exhibition features rooms like ‘Colour in Motion’ with Van Gogh’s ‘Starry Night’ and the ‘Surrealism’ room with Salvador Dali’s works. The experience is designed to be accessible, with facilities for children and those with mobility challenges. The venue is located at 6 Marble Arch, London W1H 7AP, and is easily accessible by public transport. Tickets are available for purchase, with options for adults and children, and the experience is suitable for all ages.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is fresh, published on July 16, 2025, with no prior appearances found. The project is a recent collaboration between George the Poet and London’s violence reduction unit, making it highly current. 
Quotes check
Score:
10
Notes:
The quotes attributed to George the Poet and other participants are unique to this report, with no earlier instances found. This suggests original content.
Source reliability
Score:
10
Notes:
The narrative originates from The Guardian, a reputable UK newspaper, enhancing its credibility. The project is also featured on Frameless’ official website, confirming its authenticity.
Plausability check
Score:
10
Notes:
The claims about the immersive art exhibition and its objectives align with known initiatives aimed at making art more accessible to young people.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, with no prior appearances found. The quotes are unique, indicating original content. The source is reputable, and the claims are plausible and supported by additional sources. 
