The Boy Scouts of America, an organization with over a century of history, announces a major rebranding to Scouting America, aiming to enhance inclusivity and address modern challenges.
The Boy Scouts of America, an organization with a 114-year history, announced a major rebranding initiative, changing its name to Scouting America. This change, coinciding with the organization’s 115th anniversary in 2025, is part of a broader strategy to foster inclusivity and adapt to contemporary challenges. The rebranding follows earlier decisions to integrate girls into the Cub Scouts in 2018 and the Scouts BSA program for older girls aged 11 to 17, reflecting a significant shift towards gender inclusivity.
Roger Krone, the president and CEO, stated that the core mission of preparing young people for life will continue under the new name, despite these changes. This development comes at a time when the organization is looking to rebuild its membership and reputation following a bankruptcy and legal challenges related to numerous sexual abuse claims and controversies surrounding the inclusion of LGBTQ+ youth and leaders.
Scouting America aims to remain relevant and supportive to all American youth, offering diverse activities that range from traditional camping to modern pursuits like robotics and digital technology. The organization’s goal is to maintain its commitment to developing leadership skills and personal growth among its over one million youth participants, including a growing number of girls and young women.
