Card and gift retailer Clintons plans to close more stores amid ongoing financial pressures and declining foot traffic, following a turbulent period of restructuring.
Card and gift retailer Clintons is poised to close additional stores as it continues to contend with declining foot traffic and an increasingly unstable trading environment. This announcement was made during a financial update this week, where the company highlighted ‘significant cost pressure’ stemming from rising employer national insurance contributions and wages.
Clintons, which once boasted a portfolio of about 1,000 stores at its peak, has scaled back significantly to around 170 locations. This reduction follows a series of closures aimed at eliminating ‘loss-making stores’, with the retailer having shut 38 outlets and laid off more than 300 employees in the last financial year ending June 2024, leaving it with a workforce of 1,415. During this challenging period, an insolvency court had approved a restructuring plan designed to stabilise the company’s operations.
The retailer remarked on the ongoing volatility in the high street, stating, “The high street continues to be unpredictable and the company is seeing reduced footfall in the stores year on year.” In light of these challenges, Clintons continues to assess the performance of its remaining stores, opting to close underperforming locations, which, although may have a negative impact on turnover, is expected to bolster profitability in the future.
Despite grappling with increased costs, the company indicated that energy expenses had begun to decline following a favourable agreement in October 2023, which represents a considerable saving compared to the previous year’s pricing. However, the recent changes to both national insurance contributions—rising from 13.8 per cent to 15 per cent—and the reduction of the wage threshold from £9,100 to £5,000 will further stress the finances of numerous businesses. Additionally, the national minimum wage has increased to £12.21 per hour, with those aged 18-20 seeing their wage rise by £1.40 to £10 per hour.
Earlier this month, Clintons reported a return to profitability following a turbulent period that included store closures and the restructuring process. For the financial year ending 29 June 2024, the retailer announced a pre-tax profit of £8 million, contrasting sharply with a £5.3 million loss the previous year. However, sales dropped 14 per cent, declining from £96.5 million to £82.6 million.
In a recent development, Clintons in Keighley, West Yorkshire, confirmed it will close its doors permanently on 14 June. The specifics regarding which additional stores might be at risk remain uncertain at this time.
The financial landscape for retailers in Britain has become increasingly daunting, characterised by escalating costs and fierce competition, alongside consumers facing tighter discretionary income. Recent Eien, fashion chain Quiz entered administration in February, leading to the closure of 23 stores and the loss of nearly 200 jobs. The brand was subsequently acquired back by its founding Ramzan family, who retained 42 locations, safeguarding approximately 1,300 jobs.
Simultaneously, WH Smith, a long-established fixture on British high streets, is also undergoing substantial change as it prepares to transition its stores to Modella Capital, the owner of Hobbycraft. While the Post Offices located within some WH Smith outlets will remain, the stores will be rebranded as TGJones.
In parallel, the Post Office has announced its decision to franchise 108 crown branches, with around 1,000 employees offered the option to either transition to the new owners or accept voluntary redundancy.
Source: Noah Wire Services
- https://www.thestreet.com/retail/major-retail-chain-closing-more-stores-after-hundreds-of-job-cuts – This article supports the claim that Clintons is facing difficulties with its retail business, having reduced its store count significantly and dealing with high street volatility.
- https://www.retailgazette.co.uk/blog/2025/04/clintons-profit – This article corroborates Clintons’ return to profitability despite sales challenges and store closures, highlighting its efforts to restructure and improve financial stability.
- https://www.retailgazette.co.uk/blog/2024/12/interview-clintons-new-owner – This interview provides insights into Clintons’ new ownership and strategies for turnaround, including store downsizing and control over costs.
- https://www.thestreet.com/retail/major-retail-chain-closing-more-stores-after-hundreds-of-job-cuts – It reinforces the general challenges faced by retail businesses like Clintons due to consumer behavior shifts and online competition.
- https://www.google.com/search?q=uk+retail+financial+landscape+2024 – This search query could lead to resources discussing the general financial pressures faced by UK retailers, including rising costs and competition.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative is recent, referencing events and financial data up to June 2024, but lacks more current developments beyond early 2025.
Quotes check
Score:
2
Notes:
There are no specific direct quotes in the text to verify.
Source reliability
Score:
7
Notes:
The narrative originates from the Daily Mail, a known but sometimes controversial publication. Reputable fact-checking is not specifically highlighted.
Plausability check
Score:
8
Notes:
Claims of store closures and financial struggles align with industry trends and challenges faced by high street retailers.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
While the narrative seems plausible and relatively recent, lack of direct quotes and variability in source reliability mean that some aspects cannot be fully confirmed without additional verification.