Coca‑Cola’s new UK film that celebrates the enduring role of corner shops has put a Catford retailer centre‑stage, turning a local convenience store owner into a town billboard. Kaual Patel, who runs Torridon Convenience Store, appears in the short film The Bosses and — according to the Evening Standard — his portrait by National Portrait Gallery photographer Serena Brown will be displayed on out‑of‑home advertising across Catford as part of the brand’s 125th‑anniversary activity in Great Britain.

Speaking to the Evening Standard, Mr Patel said: “Catford is home, and I’m proud to be in a position not just to provide my local community with their daily essentials, but to give something back too.” The story traces his family’s association with the shop back to 1984 and highlights visible signs of local engagement around the store — from a mosaic created by schoolchildren to in‑store initiatives that have aimed to reinforce the shop’s community ties.

The Torridon outlet’s recent transformation has been substantial. Industry notices of the refit describe a ten‑week modernisation that introduced new fixtures, enlarged chilled sections, an expanded food‑to‑go offer and an innovative cold room or “beer cave”. The refit was carried out alongside Nisa Local branding and operational upgrades such as electronic shelf‑edge labels — changes the owner has said were intended to help the independent store compete with larger supermarkets while better serving local shoppers.

That commercial experimentation has extended beyond merchandising. The retailer has collaborated with Brockley Brewery on a store‑branded Torridon Lager and launched a limited‑edition “Gin In A Tin” with a Cotswolds distillery, a 200‑unit run sold in recyclable jerry‑can style packaging. Reporting on the store’s recent award wins also notes the addition of Post Office services and other convenience‑led features that have contributed to wider recognition of the business within the sector.

Coca‑Cola Europacific Partners, which is running the film and associated activity, frames the campaign within wider consumer research. The company cites Opinium polling that it says shows a resurgence in the importance of convenience stores to British shoppers — including figures that 23 per cent of people rely on such stores more than other retail outlets and 34 per cent consider them part of daily life. The company also highlights its “Made in GB” credentials and says most products sold in Britain are locally manufactured; it has described the campaign as part of a package of support for independent retailers that includes donations to community causes nominated by featured shopkeepers and mentoring initiatives. Industry coverage of the anniversary activity has underlined operational trends among independents — from parcel collection and home‑delivery options to broader ranges — that brands like Coca‑Cola are keen to champion.

The campaign and the profile it brings have been welcomed locally and recognised nationally. Torridon was named Convenience Store of the Year at an industry awards ceremony, an accolade that, supporters say, reflects the practical and community‑facing innovations many independent retailers are adopting. At the same time, the project illustrates how multinational brands use celebratory storytelling to align themselves with neighbourhood commerce: Coca‑Cola says it is shining a light on shopkeepers’ contribution to local life, while independent owners say the attention can help footfall and community projects — even as such initiatives inevitably form part of wider commercial partnerships.

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Source: Noah Wire Services