The Daily Express, one of Britain’s most widely read newspapers, is celebrating a remarkable milestone, marking its 125th anniversary. This landmark occasion highlights the influential legacy of one of its most notable owners, William Maxwell Aitken, the 1st Baron Beaverbrook, whose transformative impact on the paper occurred nearly a century ago.

Lord Beaverbrook, a Canadian-British newspaper magnate and wartime Minister of Aircraft Production, took control of the Daily Express in 1916 and swiftly propelled it to international prominence. At its peak under his leadership, the newspaper boasted daily sales of 2.25 million copies, making it the most successful mass-circulation newspaper worldwide. His vision reshaped the Express into a paper distinguished by a glittering wit, an optimistic tone, and an unwavering dedication to campaigning for causes such as tariff reform and the promotion of the British Empire as a free trade bloc.

In light of the 2016 Brexit referendum, a vote which saw Britain decide to leave the European Union, the campaign led by the Daily Express is considered by some as the paper’s greatest legacy. Lord Beaverbrook, who died in 1964 at age 85, was famously opposed to Britain’s earlier entry into the Common Market in 1973 and would likely have supported the 2016 Brexit decision. Jonathan Aitken, Lord Beaverbrook’s great nephew and a former Conservative MP turned Church of England priest, shared insights into his great uncle’s character and influence. Speaking to the Express, Rev Aitken recalled meeting Lord Beaverbrook at the family’s Surrey residence, Cherkley Court, in 1962. “The first question Uncle Max asked, cackling, was; ‘Are you the sort of boy who likes to stir up mischief? I was a mischief-maker when I was your age. I still am!’” Rev Aitken recounted. The great man’s irrepressible spirit and love of causing a stir appeared central to his approach to both journalism and politics.

Rev Aitken described Lord Beaverbrook’s physical appearance as deceptively frail, noting his “stooping gait” and “wizened” forehead, but emphasised his vibrant energy and charisma when speaking. “He was a firecracker of fun and anti-establishment, and that’s why he would have loved the Brexit campaign,” said the Reverend. He recalled that Lord Beaverbrook saw the Daily Express as “the working man’s paper,” championing improved conditions and social fairness. Despite his businessman’s outlook and global thinking, Lord Beaverbrook reportedly would have been disappointed by what he saw as a decline in Britain’s adventurous spirit and increasing bureaucracy.

Lord Beaverbrook’s influence extended beyond the pages of the newspaper. He was a close ally and occasional rival of Winston Churchill, with both men serving in the War Cabinets during the First and Second World Wars. During the Second World War, Lord Beaverbrook served as Minister of Aircraft Production and was instrumental in mobilising Britain’s industrial efforts. Rev Aitken described him as both a keen political operator and a person dedicated to journalistic crusading. “Even in his eighties, Uncle Max was a firecracker of energy, political intrigue and boisterous trouble-stirring,” he said.

A memorable moment in their relationship came in 1964 when Lord Beaverbrook celebrated his 85th birthday with a party hosted by Lord Thompson of Fleet at the Dorchester. Despite severe illness, Lord Beaverbrook rose from his sickbed to deliver an energetic and witty speech, capturing the audience with his characteristic humour. Rev Aitken was present at the event and later shared how his great uncle encouraged him to embrace a life in politics with a note of cheeky advice to “stir up lots of mischief.”

Following his own political career, which ended amid legal troubles, Rev Aitken found a new path as an Anglican priest and prison chaplain. Reflecting on his great uncle’s lasting influence, he remarked: “Without the influence of my Uncle Max I would have had a far duller, narrower life. He remains one of my greatest heroes. And still now I can hear a familiar Canadian accent, booming out at me: ‘Didn’t I tell ya, we sure stirred up some mischief’.”

The Daily Express continues to honour Lord Beaverbrook’s vision and legacy as it marks 125 years since its founding, paying tribute to a figure whose larger-than-life personality helped shape both the newspaper and British journalism during a transformative century.

Source: Noah Wire Services