Google has entered into a settlement to delete a vast quantity of data collected from the incognito mode usage of its Chrome browser, in response to a lawsuit accusing the company of misleadingly tracking users’ internet activity. This event marks a significant shift in the way the technology giant handles privacy and data collection. The legal action, led by the US Justice Department, alleged that Google had been collecting data from millions of users under the guise of private browsing since June 2016, despite claims to the contrary. This has raised concerns over Google’s dominance in online search and its vast collection of user data.

As part of the settlement terms, Google will not only erase the incognito search records but also implement a privacy-enhancing change to its Chrome browser. This change involves blocking third-party cookies by default in incognito mode for the next five years, aiming to bolster user privacy and reduce data tracking. Furthermore, Google has committed to updating its disclosures about data collection in private browsing mode to ensure users are better informed about the extent of privacy it offers.

The resolution of the lawsuit, filed in an Oakland court, does not include financial compensation for Chrome users. Instead, it focuses on reforming Google’s practices to prevent the unconsented tracking of users’ private browsing data. Despite Google’s efforts to challenge the allegations, internal communications quoted in the lawsuit suggested company employees had concerns about the efficacy of incognito mode in protecting user privacy.

This settlement, valued at over $5 billion by plaintiffs’ lawyers, signifies a crucial move towards enhanced transparency and accountability in the tech industry, particularly concerning the handling of personal and sensitive information. While Google has faced scrutiny over privacy practices in the past, this agreement highlights a proactive step towards mitigating digital surveillance and safeguarding user privacy.