Jo Malone London launches a limited-edition Raspberry Ripple fragrance accompanied by a nostalgic British seaside-themed pop-up on London’s South Bank, continuing its successful strategy of blending cultural storytelling with exclusive scent experiences.
Jo Malone London is tapping into its British heritage to energise its growth with a nostalgic, seaside-themed pop-up experience launching in London this week. The Raspberry Ripple Pop-Up Experience, running from 3 to 6 July on the South Bank by the River Thames, aims to evoke classic British seaside memories while showcasing the brand’s new Raspberry Ripple fragrance. Inspired by the much-loved English ice cream flavour, this limited-edition cologne features a blend of lush raspberry and redcurrant juices paired with white musk, designed to conjure the magic of sunny beach days, sandcastles, and childhood indulgences.
Visitors to the pop-up can immerse themselves in the vibrant atmosphere of British coastal holidays through colourful beach huts themed around the fragrance. The event offers interactive activities such as creating retro bunting, taking seaside postcard-style photographs, exploring the new scent, and enjoying complimentary raspberry ripple ice cream. This activation not only celebrates the sensory appeal of the new scent but also aims to connect deeper with audiences through a strong sense of place and tradition.
This latest marketing move continues Jo Malone London’s pattern of combining British cultural nostalgia with evocative fragrance launches. Last year, the brand collaborated with the iconic children’s character Paddington Bear to develop the limited-edition Orange Marmalade Cologne, inspired by Paddington’s favourite snack. That campaign was marked by a series of celebratory events, including in-store experiences with themed treats and exclusive gifts. The fragrance itself melded warm wood notes with bright orange zest, capturing a quintessentially British flavour profile.
The Paddington collaboration extended beyond the fragrance to include four exclusive gift sets, each packaged in a special trunk design inspired by Paddington’s signature suitcase. The campaign strongly emphasised British heritage and values such as kindness and generosity attributed to the beloved bear, resonating not only with Jo Malone’s established audience but also with fans of the character. To mark the launch, Jo Malone London transformed its headquarters into a vintage train station ambience and hosted VIP experiential events, reflecting the warmth and charm of London’s cultural scene.
By leaning into these deeply rooted British themes—whether a nostalgic seaside ice cream or a beloved fictional bear’s marmalade—the brand is crafting experiences that go beyond simple scent launches. These activations create emotional connections that celebrate shared cultural touchstones, thereby strengthening Jo Malone London’s identity as a luxury fragrance house with authentic British storytelling at its core.
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Source: Noah Wire Services
- https://www.cosmeticsbusiness.com/jo-malone-london-raspberry-ripple-british-seaside-pop-up – Please view link – unable to able to access data
- https://www.jomalone.co.uk/raspberry-ripple-summer-event – Jo Malone London is hosting a British seaside-themed pop-up event on the South Bank in London from 3 to 6 July 2025. The event celebrates the launch of their limited-edition Raspberry Ripple Cologne, inspired by the classic English ice cream flavour. Visitors can enjoy activities such as creating retro bunting, taking seaside postcard-style photos, sampling the new fragrance, and indulging in raspberry ripple ice cream. The event aims to evoke nostalgia for British seaside holidays and is free to attend.
- https://www.sloanestreet.co.uk/news/jo-malone-paddington-bear-orange-marmalade-cologne/ – In July 2024, Jo Malone London collaborated with Paddington Bear to create a limited-edition Orange Marmalade Cologne. The fragrance blends warm woods with orange zest, inspired by Paddington’s favourite snack. To celebrate the launch, Jo Malone London hosted an in-store event on 6 July 2024, featuring limited-edition treats and exclusive gifts. The collaboration highlights the brand’s commitment to British heritage and nostalgia, appealing to both Jo Malone enthusiasts and Paddington fans.
- https://www.prnewswire.com/news-releases/just-because-we-love-orange-marmalade-jo-malone-london-partners-with-paddington-302179335.html – Jo Malone London announced a partnership with Paddington Bear to create a limited-edition Orange Marmalade Cologne. The fragrance blends warm woods with orange zest, inspired by Paddington’s favourite snack. The collection includes the cologne and four limited-edition gift sets, each presented in a special trunk design inspired by Paddington’s suitcase. The collaboration celebrates British heritage and the shared values of kindness and generosity, capturing Paddington’s essence beautifully.
- https://moodiedavittreport.com/on-location-jo-malone-london-celebrates-paddington-inspired-orange-marmalade-fragrance/ – Jo Malone London celebrated its collaboration with Paddington Bear by transforming its headquarters into a vintage train station for a VIP event on 3 July 2024. The event showcased the Orange Marmalade Cologne, inspired by Paddington’s favourite snack. Guests participated in workshops, including orange pouch crafting and marmalade jar personalisation, and enjoyed a picnic in Soho. The event concluded with a tour of London’s key tourist spots, including Paddington Station, highlighting the brand’s commitment to British heritage and nostalgia.
- https://www.beautyworldnews.com/articles/22444/20240708/jo-malone-londons-paddington-collection.htm – Jo Malone London unveiled a new collection inspired by Paddington Bear, featuring the Orange Marmalade Cologne. The fragrance blends warm wood notes with the essence of orange zest, capturing Paddington’s favourite snack. The collection includes the cologne in two sizes and four exclusive gift sets, including a specially designed trunk inspired by Paddington’s suitcase. The collaboration celebrates British heritage and the shared values of kindness and generosity, appealing to both Jo Malone enthusiasts and Paddington fans.
- https://www.fragrantica.com/news/Jo-Malone-Orange-Marmalade-20655.html – Jo Malone London launched a limited-edition Orange Marmalade Cologne, inspired by Paddington Bear’s favourite treat. The fragrance blends the bitterness of orange peel with the sweetness of marmalade, capturing the essence of a traditional British breakfast. The cologne is presented in transparent glass bottles with packaging adapted to the theme, featuring a checkered print reminiscent of marmalade jar lids. The launch is accompanied by a fun drip and video ad celebrating Paddington and his love for marmalade.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
10
Notes:
The narrative is current, detailing an upcoming event from 3 to 6 July 2025. The earliest known publication date of similar content is 30 June 2025. The event is also featured on Jo Malone London’s official website. ([jomalone.co.uk](https://www.jomalone.co.uk/raspberry-ripple-summer-event?utm_source=openai)) No evidence of recycled or republished content from low-quality sites or clickbait networks was found. The narrative is based on a press release, which typically warrants a high freshness score.
Quotes check
Score:
10
Notes:
No direct quotes are present in the narrative, indicating original or exclusive content.
Source reliability
Score:
10
Notes:
The narrative originates from Cosmetics Business, a reputable industry publication. The event is also featured on Jo Malone London’s official website. ([jomalone.co.uk](https://www.jomalone.co.uk/raspberry-ripple-summer-event?utm_source=openai)) No unverifiable entities or individuals are mentioned.
Plausability check
Score:
10
Notes:
The event details align with Jo Malone London’s branding and previous marketing strategies. The Paddington Bear collaboration, mentioned in the narrative, is documented in reputable sources. ([moodiedavittreport.com](https://moodiedavittreport.com/on-location-jo-malone-london-celebrates-paddington-inspired-orange-marmalade-fragrance/?utm_source=openai)) The language and tone are consistent with Jo Malone London’s typical promotional materials.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is current, original, and sourced from reputable outlets. The event details are consistent with Jo Malone London’s branding and previous marketing strategies. No signs of disinformation or recycled content were found.
