To mark World Environment Day, LG Electronics will display UNEP videos at Times Square and Piccadilly Circus as part of its longstanding Hope Screen campaign, while also launching resource-protection activities at 28 global sites and promoting eco-friendly products with consumer incentives.
In a proactive move to raise awareness about environmental issues, LG Electronics has announced a series of initiatives around World Environment Day on June 5. Central to this effort is the screening of videos produced by the United Nations Environment Programme (UNEP) at iconic locations such as Times Square in New York and Piccadilly Circus in London. These videos will communicate crucial messages focused on “Ending Plastic Pollution”, addressing the pressing need to curb plastic consumption and promote the use of eco-friendly materials.
This initiative is part of LG’s long-standing ‘LG Hope Screen’ campaign, which has operated since 2011. Over the years, the campaign has provided a platform for various non-governmental organisations and global entities to broadcast environmental and social awareness messages on its impressive electronic boards at no charge. The move reflects LG’s commitment to corporate social responsibility and its determination to engage the public in critical environmental discussions.
Alongside these displays, LG Electronics is engaging in various resource protection activities at 28 of its global workplaces. These activities encompass tree planting and beach clean-ups in diverse regions including Indonesia, Kazakhstan, Singapore, and Taiwan. In South Korea, the company is hosting an “E-Circular Festival” in collaboration with the “E-Circular Governance” initiative, aimed at encouraging consumers to opt for eco-friendly home appliances. Customers participating in this initiative can receive refunds of up to 50,000 won for purchasing certified products, a scheme designed to promote responsible consumption practices.
Yoon Dae-sik, executive director of external cooperation at LG Electronics, articulated the company’s vision, stating, “We will continue to make various efforts to create a sustainable life with our customers.” This statement is reflective of LG’s broader strategy which aims to intertwine sustainability with customer engagement, setting a precedent in the electronics industry.
Moreover, LG has also made strides at major tech expos like IFA 2023, where it showcased plans for an eco-conscious lifestyle. A standout exhibit was the LG Smart Cottage, a prefabricated home designed for easy installation and enhanced sustainability. This model not only integrates energy-efficient appliances but also utilises renewable energy technologies, showcasing LG’s dedication to not just innovation, but to responsible environmental practices.
The overarching aim of these initiatives is in line with LG’s commitments to environmental, social, and governance (ESG) strategies. This includes efforts to join the RE100 initiative, which pledges to use only renewable energy across its global operations by 2050. The company is also taking significant steps to improve recycling efforts, setting ambitious goals to increase the use of recycled materials and to enhance electronic waste collection, all reinforcing its commitment to a fully circular economy.
As the global community faces mounting environmental challenges, LG Electronics appears poised to take a leadership role by advocating for sustainable practices and encouraging consumers to make environmentally conscious choices. This comprehensive approach underscores LG’s acknowledgement of its corporate responsibility in nurturing a more sustainable future.
Reference Map:
Source: Noah Wire Services
- https://www.mk.co.kr/en/business/11334227 – Please view link – unable to able to access data
- https://www.mk.co.kr/en/business/11334227 – LG Electronics announced plans to promote environmental protection messages on World Environment Day (June 5) by displaying videos produced by the United Nations Environment Programme (UNEP) under the theme ‘Ending Plastic Pollution’ on outdoor electronic boards in Times Square, New York, and Piccadilly Square, London. This initiative is part of the ‘LG Hope Screen’ campaign, which has been operating since 2011, showcasing public interest videos produced by international organizations and NGOs on global electronic boards for free. Additionally, LG Electronics will conduct resource protection activities such as tree planting and beach purification at 28 workplaces worldwide, including Indonesia, Kazakhstan, Singapore, and Taiwan. In Korea, an ‘E-Circular Festival’ will be held in partnership with ‘E-Circular Governance’ to encourage the consumption of eco-friendly home appliances, offering refunds of up to 50,000 won for certified products. Yoon Dae-sik, executive director of external cooperation at LG Electronics, emphasized the company’s commitment to creating a sustainable life with customers.
- https://www.lgnewsroom.com/2024/06/world-environment-day-with-lg%F0%9F%8C%B1-lg-hope-screens-promote-restoration-for-world-environment-day/ – LG Electronics has been running the LG Hope Screen program in Times Square, New York, and Piccadilly Circus, London, showcasing public service videos produced by international organizations and NGOs. In partnership with the United Nations Environment Programme (UNEP), LG is celebrating World Environment Day on June 5, focusing on land restoration, desertification, and drought resilience under the theme ‘Our Land. Our Future.’ The UNEP reports that approximately 2 billion hectares of land are degraded worldwide, affecting around 3.2 billion people. LG’s initiative aims to raise awareness about these critical environmental issues.
- https://www.lg.com/us/press-release/lg-sustainabilty-leadership-highlighted-in-new-consumer-technology-circularity-initiative – LG Electronics is a founding member of the Consumer Technology Circularity Initiative (CTCI), a program launched by the Consumer Technology Association (CTA) at CES 2024. The CTCI aims to highlight industry innovations across the lifecycle of consumer technology products that reduce waste, stimulate more reuse, enhance recycling, reduce climate impact, and result in less disposal of consumer electronics. LG’s participation underscores its commitment to advancing a circular economy and offering solutions that enhance the consumer experience while promoting sustainability.
- https://www.prnewswire.com/apac/news-releases/lg-delivers-sustainable-life-joy-for-all-with-latest-home-solutions-at-ifa-2023-301914674.html – At IFA 2023, LG Electronics unveiled its vision for an eco-conscious lifestyle in the LG Sustainable Village. The exhibition showcased energy-efficient home appliances and solutions under the theme ‘Sustainable Life, Joy for All.’ The LG Sustainable Village featured eco-responsible materials, including recycled fabrics and mesh nets, to minimize environmental impact. Visitors experienced smart home solutions like the Smart Cottage, a compact, prefabricated home integrating solar panels, energy-efficient appliances, and home automation through the LG ThinQ application. The exhibit aimed to redefine residential living by seamlessly integrating energy solutions, appliances, and services into a sustainable lifestyle.
- https://www.koreatimes.co.kr/amp/business/companies/20230830/samsung-lg-electronics-to-focus-on-eco-friendly-sustainable-living-at-ifa-2023 – At IFA 2023, LG Electronics showcased its commitment to eco-friendly and sustainable living by presenting the LG Smart Cottage, a prefabricated home that can be easily built at any desired location. The home’s replaceable module parts are made with low-carbon steel materials produced by POSCO. It comes equipped with LG’s household products connected through the LG ThinQ application, which features energy consumption reduction capabilities. The two-story, studio-style house also includes smart heating, ventilation, and air conditioning technologies, as well as solar panels on the roof. LG aims to redefine residential living by integrating its energy solutions, appliances, and services into a space that allows people to live life their own way.
- https://www.greenbuildermedia.com/blog/lg-electronics-addresses-esg-from-all-angles – LG Electronics is committed to environmental, social, and governance (ESG) initiatives, including joining the RE100 initiative to fully offset electricity consumption of all worldwide facilities with renewable energy by 2050. The company’s U.S. operations already use 100 percent renewable energy. LG is actively working to utilize more recycled plastic, increase the collection of electronic waste, and contribute to a circular economy. Since 2021, LG has set a goal to use a cumulative total of 600,000 tons of recycled plastic by 2030 and aims to achieve a recycling rate of 95 percent for waste at its production facilities by 2030. Additionally, LG plans to increase the collection amount of electronic waste from 4.5 million tons in 2021 to 8 million tons by 2030.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative was published on June 4, 2025, detailing LG Electronics’ upcoming World Environment Day activities scheduled for June 5, 2025. The earliest known publication date of similar content is June 4, 2025, indicating that the information is current and not recycled. The narrative is based on a press release, which typically warrants a high freshness score. However, the report includes updated data but recycles older material, which may justify a higher freshness score but should still be flagged. Additionally, the narrative mentions an ‘E-Circular Festival’ in South Korea, which aligns with LG’s ongoing sustainability efforts. The inclusion of this event suggests that the narrative is not entirely new and may have been updated with recent developments. Therefore, while the freshness score is high, the recycling of older material warrants a slight reduction.
Quotes check
Score:
9
Notes:
The narrative includes a direct quote from Yoon Dae-sik, executive director of external cooperation at LG Electronics: ‘We will continue to make various efforts to create a sustainable life with our customers.’ A search for this quote reveals that it has been used in previous LG press releases, indicating that it is not exclusive to this narrative. The repetition of this quote suggests that the content may be recycled. However, the inclusion of updated information about the ‘E-Circular Festival’ and other recent initiatives indicates that the narrative is not entirely recycled. Therefore, while the quote is not exclusive, the overall content appears to be a mix of new and recycled material.
Source reliability
Score:
7
Notes:
The narrative originates from the Maeil Business Newspaper, a reputable South Korean media outlet. However, the article is translated from Korean, which may introduce translation inaccuracies. Additionally, the narrative is based on a press release from LG Electronics, which is generally considered a reliable source. The combination of a reputable media outlet and a direct press release from the company suggests a moderate level of reliability.
Plausability check
Score:
8
Notes:
The narrative details LG Electronics’ planned activities for World Environment Day, including screening UNEP-produced videos at Times Square and Piccadilly Circus, and hosting an ‘E-Circular Festival’ in South Korea. These activities align with LG’s known commitment to environmental sustainability. The inclusion of specific events and locations adds credibility to the narrative. However, the recycling of older material and the use of a non-exclusive quote raise questions about the originality of the content. Despite these concerns, the overall plausibility of the narrative remains high.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents LG Electronics’ upcoming World Environment Day initiatives, including screenings of UNEP-produced videos and an ‘E-Circular Festival’ in South Korea. While the content is current, it includes recycled material and a non-exclusive quote, suggesting a mix of new and reused information. The source is a reputable media outlet, but the translation from Korean may introduce inaccuracies. Overall, the narrative is plausible, but the recycling of content and potential translation issues warrant further scrutiny.
