The Duchess of Sussex, Meghan Markle, steps into the luxury goods market with the launch of a high-end line including a £200 strawberry jam, reflecting a strategic push to upscale her brand value.
Meghan Markle, the Duchess of Sussex, has launched a series of high-end consumer products that experts predict will generate significant profits. Among these products is a limited-edition strawberry jam priced potentially at £200 per jar, branded under her American Riviera Orchard label. PR specialist Ronn Torossian commended Meghan’s marketing skills, noting that her focus on high-quality, exclusive products aligns well with both the US and UK markets.
Torossian highlights that Meghan’s approach is not just about immediate sales but is a strategic effort to enhance her long-term brand value and public image in alignment with Prince Harry. This move towards luxury goods represents both a business strategy and a broader effort to redefine their public persona following their step back from senior royal duties.
Meghan’s venture into the luxury market indicates a nuanced understanding of brand management and positioning, aiming to capitalize on her global recognition and establish a strong foothold in the competitive consumer goods industry.
