Meghan Markle, the Duchess of Sussex, has ventured into the homemade jam industry with her new brand, American Riviera Orchard. She introduced her brand by sending out 50 jars of strawberry jam to selected influencers and friends, including fashion designer Tracy Robbins and Delfina Blaquier. Despite the positive reception on social media by some recipients, the strategy received mixed reviews from PR experts. Mark Borkowski criticized the approach, noting a lack of authenticity and transparency in her marketing strategy, which somewhat mirrors King Charles’s long-standing jam production from the Duchy of Cornwall estate.

In addition, a poll by Express.co.uk indicated a 98% disinterest from respondents considering purchasing Meghan’s jam if it were made publicly available. PR expert Megan Boyle from TAL Agency explained that the limited release was designed to create demand and exclusivity, with each jar individually numbered. Meghan’s handcrafted approach and potential mass production directions have sparked interest and speculation about the sustainability and authenticity of her personal involvement in the process.

Meanwhile, this effort drew unintended benefits for King Charles, as the reveal of Meghan’s jam caused a surge in sales for his Highgrove Organic Strawberry Preserve, significantly boosting figures despite Meghan’s jam not yet being available for public purchase. According to some sources, consumers showed a preference for supporting products linked to charitable causes – the profits from Charles’s jam go to charity.

As Meghan forges ahead with her brand, which has already amassed a significant following on social media, the public and critics alike continue to closely watch the development and impact of her enterprising moves. This unfolds amid broader discussions about the Royal Family’s engagements and business ventures.