Meghan Markle has launched a new luxury strawberry jam product through her lifestyle brand, American Riviera Orchard. This new venture has been promoted by sending samples to influencers and friends, including fashion celebrities and former colleagues. The brand aims to expand into a range of luxury pantry items, according to PR expert Mayah Riaz, who predicts significant financial success for the venture.

The launch coincides with Buckingham Palace marketing its own strawberry preserve, leading to online speculations about a rivalry between the two. Social media reactions have been mixed, with some drawing attention to the competitive nature of the promotions.

Additionally, Meghan has faced challenges with her planned podcast series, intending to debut with Lemonada. Due to scheduling conflicts with her lifestyle brand, the launch has been postponed until 2025. This delay has sparked concerns over potential negative PR impacts and the maintenance of public interest.

Celebrity endorsements of the jam, notably by Chrissy Teigen, have generated further attention and controversy. Teigen’s promotional efforts received both praise and criticism on social media, underscoring the polarized reception to Meghan’s new business venture.