Meghan, the Duchess of Sussex, has generated significant buzz with the teaser unveiling of her new lifestyle brand, American Riviera Orchard. The teaser, which has captivated a large audience and increased the brand’s Instagram following, left many details to speculation. Potential offerings from American Riviera Orchard, as deduced from internet sleuths and the teaser video itself, may include cookbooks, home goods, and food products like marmalade and jellies. The brief glimpse into the brand suggests an emphasis on elegance and domesticity, reminiscent of Meghan’s previous brand, The Tig.

Described as a mix of European heritage and Californian chic, American Riviera Orchard aims to capture a sense of tradition combined with modernity. This approach has led to mixed reactions, with some critics skeptical or dismissive of the brand’s name and direction, likening it to other celebrity lifestyle ventures. Additionally, there is speculation about how the brand will navigate the Royal Family’s protocols regarding the use of royal titles for commercial endeavors.

As of now, the exact nature and range of products or services American Riviera Orchard will offer remain under wraps. Meghan’s foray back into lifestyle branding has, however, sparked widespread interest and discussions on its potential impact and alignment with royal standards.