Meghan Markle, Duchess of Sussex, is at the center of controversy following the launch of her new lifestyle brand, American Riviera Orchard, amid a crisis within the Royal Family. Royal commentator Robert Jobson has accused her of exploiting the situation to benefit her personal brand. The launch, which features a range of kitchen homewares including tableware and fruit preserves, coincided with significant events within the royal family, such as Prince William’s speech at Princess Diana’s Legacy Award event, and personal challenges faced by the King and Kate Middleton.

American Riviera Orchard, described as a venture that merges Meghan’s blogging history with a touch of royal flair, aims to offer consumers a mix of elegance and functionality through its products. The timing of the launch, which matches the anniversary of Harry and Meghan’s relocation to the U.S., and the brand’s promotional strategies, including a significant Instagram following and a promotional video set in Meghan’s Montecito home, have raised questions about her intentions.

Critics point to the potential breach of agreements regarding the use of royal titles for commercial gain, while supporters may view it as Meghan’s continued effort to carve out her post-royal identity. The brand’s logo, featuring intertwined initials reminiscent of royal cyphers, and references to Meghan’s Californian residence, further highlight the blend of personal and royal influences.

Despite the backlash, the Duchess has not responded to the accusations. American Riviera Orchard marks a significant step in Meghan Markle’s venture into the lifestyle industry, weaving her personal history, taste, and royal connections into a new business endeavor.