Nicole Kidman shares her amusement and gratitude over the unexpected viral success of her 2021 AMC Theatres commercial, highlighting its heartfelt creation during the pandemic and its role in celebrating the resilience of cinema.
Nicole Kidman has recently expressed her astonishment at the ongoing discussions surrounding her viral AMC Theatres commercial. In a conversation featured on Allure’s YouTube channel, she remarked with a mix of disbelief and amusement, “The AMC commercial. Are we still talking about that?” This light-hearted inquiry underscores the cultural footprint her ad has left in the midst of a pandemic that challenged the very existence of cinemas worldwide.
Reflecting on the ad’s creation, Kidman revealed that it was birthed from a place of genuine love for cinema during a particularly trying time. “I’m very, very glad to be able to say that we did that during COVID,” she noted, emphasising the collaborative spirit of the project. The commercial was crafted with a team that included the Oscar-nominated screenwriter Billy Ray and the director’s cinematographer. Kidman recalled their collective resolve: “We all just were like ‘Okay, we can do this. Quick, buckle down, we’ll do it in a day.’” Their enthusiasm was rooted not just in the desire to promote AMC, but in a commitment to the broader film industry that had been left reeling by the pandemic.
The sincerity behind the production choices is evident, as Kidman explained, “It kind of took on a life of its own, thank God.” With a wardrobe choice—“a Michael Kors suit,” curated by stylist Julia von Boehm—being made without excessive deliberation, the commercial stands testament to spontaneity and passion over polish. Kidman’s heartfelt ties to cinema are clear as she shared her own experiences as a cinema-goer, stating, “I pay money, and I go, and I see my commercial in the AMC, but then I always go and see movies.”
The ad, which premiered in September 2021, quickly became a viral sensation, racking up millions of views and even inspiring a parody on “Saturday Night Live” featuring Chloe Fineman’s comedic take on Kidman’s narrative style. In a 2022 correspondence with GQ, Kidman expressed her confusion over the commercial’s unexpected success, noting that the enthusiastic response seemed to reflect the public’s eagerness to return to theatres. “But what I can tell you is that the reaction is a direct result of the amount of people going back to theaters to enjoy the movies. And that is exciting,” she shared.
Kidman’s husband, Keith Urban, also weighed in on the phenomenon, revealing in a recent podcast that neither of them anticipated the cultural impact of the ad. He explained, “She did it because we love movies…Never in a million years expecting that to be this cultural thing.” This sentiment encapsulates the surprise that many feel regarding the ad’s enduring relevance.
As Kidman continues to engage with the film community, her reflections on the commercial serve as a reminder of the resilience of cinema and the power of art to uplift during challenging times. The connection she fosters with audiences highlights not only her dedication to the industry but also the shared joy that films can bring, even amidst a global crisis. In an environment where creativity was often stifled, Kidman’s ad serves as a beacon of hope and a celebration of the cinematic experience.
Reference Map:
Source: Noah Wire Services
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – Please view link – unable to able to access data
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – Nicole Kidman reflects on the enduring popularity of her AMC Theatres commercial, expressing surprise at its viral success and discussing the collaborative effort behind its creation during the COVID-19 pandemic. She shares insights into the production process and her personal connection to the project, emphasizing the genuine intentions and the unexpected cultural impact it achieved.
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – In a recent interview, Nicole Kidman discusses the lasting impact of her AMC Theatres commercial, highlighting the collaborative effort during the COVID-19 pandemic and expressing gratitude for its unexpected success. She shares personal insights into the production process and her connection to the project, emphasizing the genuine intentions behind it.
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – Nicole Kidman reflects on the enduring popularity of her AMC Theatres commercial, expressing surprise at its viral success and discussing the collaborative effort behind its creation during the COVID-19 pandemic. She shares insights into the production process and her personal connection to the project, emphasizing the genuine intentions and the unexpected cultural impact it achieved.
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – In a recent interview, Nicole Kidman discusses the lasting impact of her AMC Theatres commercial, highlighting the collaborative effort during the COVID-19 pandemic and expressing gratitude for its unexpected success. She shares personal insights into the production process and her connection to the project, emphasizing the genuine intentions behind it.
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – Nicole Kidman reflects on the enduring popularity of her AMC Theatres commercial, expressing surprise at its viral success and discussing the collaborative effort behind its creation during the COVID-19 pandemic. She shares insights into the production process and her personal connection to the project, emphasizing the genuine intentions and the unexpected cultural impact it achieved.
- https://www.aol.com/nicole-kidman-6-word-those-162632231.html – In a recent interview, Nicole Kidman discusses the lasting impact of her AMC Theatres commercial, highlighting the collaborative effort during the COVID-19 pandemic and expressing gratitude for its unexpected success. She shares personal insights into the production process and her connection to the project, emphasizing the genuine intentions behind it.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative references a recent interview with Nicole Kidman discussing her AMC Theatres commercial. The earliest known publication date of similar content is from January 2022, when Kidman addressed the commercial’s impact. The report includes updated data, such as Kidman’s recent reflections and her husband’s comments, which may justify a higher freshness score. However, the core content about the commercial’s creation and initial reception has been previously reported. The narrative appears to be based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were identified. The narrative does not appear to be republished across low-quality sites or clickbait networks. No earlier versions show different figures, dates, or quotes. The update may justify a higher freshness score but should still be flagged.
Quotes check
Score:
7
Notes:
The narrative includes direct quotes from Nicole Kidman and her husband, Keith Urban. The earliest known usage of these quotes is from November 2023, when Urban discussed the commercial’s impact. The wording of the quotes matches previous publications, indicating potential reuse. No online matches were found for some of the quotes, raising the score but flagging them as potentially original or exclusive content.
Source reliability
Score:
9
Notes:
The narrative originates from a reputable organisation, AOL, which is known for its news coverage. The report includes direct quotes from Nicole Kidman and her husband, Keith Urban, both of whom have public profiles and are verifiable online. The narrative does not mention any unverifiable entities.
Plausability check
Score:
8
Notes:
The narrative discusses the creation and impact of Nicole Kidman’s AMC Theatres commercial, a widely known topic. The claims about the commercial’s creation during the COVID-19 pandemic and its subsequent popularity are consistent with previous reports. The report includes updated data, such as Kidman’s recent reflections and her husband’s comments, which are plausible and align with known information. The language and tone are consistent with the region and topic. The structure focuses on the main topic without excessive or off-topic detail. The tone is appropriate and resembles typical corporate or official language.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative provides updated insights into Nicole Kidman’s AMC Theatres commercial, including recent reflections from Kidman and comments from her husband, Keith Urban. While some content has been previously reported, the inclusion of new information justifies a high freshness score. The quotes are consistent with earlier publications, indicating potential reuse, but the source is reputable, and the claims are plausible. Therefore, the overall assessment is a PASS with high confidence.
