Olympia Events, overseen by Legends and ASM Global, has made key senior appointments as part of the extensive £1.3 billion redevelopment of Olympia London, which is set to transform the venue into one of the capital’s premier cultural destinations by the second half of 2025. Thalia Day and Carly Gibbs have been brought on board as sustainability lead and head of guest experience respectively, roles designed to underpin the venue’s evolution with a strong focus on environmental responsibility and world-class visitor engagement.

Thalia Day’s appointment signals Olympia’s commitment to sustainability, as she is tasked with spearheading a comprehensive strategy to promote environmental best practices, reduce waste, and foster innovation. Her role involves close collaboration with both internal teams and external partners to embed sustainability deeply into operations, enhancing Olympia’s credentials in this increasingly vital area. Carly Gibbs, meanwhile, will focus on crafting and executing a seamless guest experience programme that aligns with the wider destination’s goals, ensuring visitors enjoy a smooth and enriching customer journey. She will also support the team in navigating the transition into a bustling cultural hub by facilitating training and cooperation across the estate’s varied events and stakeholders.

Andy O’Sullivan, CEO of Olympia Events, highlighted the significance of these appointments, stating they inject “real substance” into the venue’s ambition to lead the industry in responsible, future-focused event delivery, while also raising the standard of guest experiences. These leadership hires complement recent senior-level appointments in business development, sales, and food and beverage, collectively reinforcing the team driving Olympia’s transformation.

The redevelopment itself promises to be a landmark project for London and the UK, with projections suggesting it will inject over £600 million into the British economy annually. The extensive programme includes a 4,000-capacity music venue operated by AEG Presents and a 1,575-seat theatre run by Trafalgar Entertainment. Additionally, two international hotel brands—citizenM and Hyatt Regency—alongside a boutique fitness venue by 1Rebel and 550,000 square feet of premium office space, will form part of the new destination. This diverse mix is expected to draw around 3.5 million visitors annually to the event spaces, hotels, and cultural venues, boosting total footfall to approximately 10 million once local residents and workers are included.

The first new building to open under the redevelopment is the West Hall, redesigned by the architectural firm SPPARC. This building includes two floors of flexible exhibition space with a striking glazed façade. Adjacent to it is the 4,400-capacity music venue, scheduled to open in 2024. The design ensures that the music venue and exhibition spaces operate independently, with acoustic insulation to guarantee events can run simultaneously without interference.

Looking ahead, the redevelopment timeline includes the opening of a new conference facility in early Q2 2026, alongside a phased launch of hotels, restaurants, and other amenities starting from the latter half of the next year. The new energy centre, designed to power the entire estate including venues, hotels, and office spaces, underscores the commitment to sustainability, with office buildings targeting BREEAM Excellent standards to maximise energy efficiency and minimise waste.

In parallel with these developments, the project is attracting a vibrant hospitality scene. The Incipio Group has signed four new restaurants—Arbour, Wolves of Tokyo, Lillie’s, and Juno—to join the evolving Olympia destination. These eateries will occupy a combined 39,000 square feet, contributing to a dynamic mix of over 30 restaurants, bars, and eateries planned across the 14-acre site.

Collectively, these strategic appointments and infrastructure developments position Olympia as a forward-thinking, multifaceted venue aimed at delivering exceptional events and visitor experiences while championing sustainability and economic growth within London’s cultural landscape.

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Source: Noah Wire Services