On Sunday, 21st September 2025, half a mile of Oxford Street, London’s most iconic high street, will be closed to traffic for a landmark event titled ‘This is Oxford Street’. The event, running from noon to 8pm, will offer Londoners and visitors a glimpse of what the street could become under proposals to pedestrianise the area. Organised by the Greater London Authority (GLA) and led by Mayor Sir Sadiq Khan, the event aims to showcase a vibrant mix of fashion, food, music, sport, heritage and community activities, reflecting both Oxford Street’s rich history and the Mayor’s vision for a cleaner, greener, and more accessible urban space.

This initiative comes amid growing public and business support for transforming Oxford Street into a pedestrian-friendly zone. A GLA consultation conducted earlier in 2025 revealed that nearly 70% of respondents backed regeneration efforts, with two-thirds specifically supporting pedestrianisation. The street, contributing an estimated £25 billion annually to London’s economy, has faced challenges from the pandemic, shifting shopping habits, and competition from online retail. The Mayor has argued that pedestrianising the main shopping thoroughfare between Orchard Street and Great Portland Street—nearly a mile—will not only improve visitor experience but also foster new leisure opportunities such as al fresco dining and open-air events.

Mayor Khan is moving forward with plans to establish a Mayoral Development Corporation (MDC) dedicated to overseeing the regeneration of Oxford Street. The MDC is expected to be operational by January 2026, following recent support from the London Assembly and ongoing legislative discussions with the government. The creation of this body aims to bring together businesses, local authorities, and national government to deliver a world-class public space that revitalises London’s prime retail district. Major retailers, including Selfridges and John Lewis, alongside business groups like the London Chamber of Commerce and UKHospitality, have publicly welcomed these plans, viewing them as a crucial opportunity to stimulate retail growth and enhance London’s position as a global shopping destination.

The ‘This is Oxford Street’ event itself is designed with broad appeal. Its components include “This is Style,” celebrating fashion with branded activations and pop-ups; “This is Play,” highlighting sport with activities linked to international partners such as Major League Baseball; “This is Flavour,” showcasing the West End’s vibrant food and drink scene; and “This is Sound,” featuring live music performances from headline artists to intimate acoustic sets. Additionally, community and charity-driven spaces like “This is Love” will focus on wellness and support for vulnerable groups, in collaboration with organisations like Choose Love and Holland & Barrett. The day also offers interactive experiences under “This is Me” and a historical tribute through “This is History.” Importantly, it will preview the Mayor’s bold plans for Oxford Street’s transformation under “This is Future.”

The event follows in the footsteps of successful urban pedestrian transformations seen internationally, such as New York’s Times Square and Barcelona’s La Rambla, which have redefined these areas as world-class, accessible public spaces. However, implementing pedestrianisation in a street heavily used by buses and taxis requires careful planning. The Mayor is developing detailed traffic and highway proposals to accommodate alternative routes, with further public consultations planned later in 2025.

This transformational vision also marks a notable shift in local governance attitudes. Westminster City Council, which previously opposed such initiatives due to concerns around traffic disruption and accessibility, has signalled a more cooperative approach to ensure the redevelopment benefits both residents and visitors.

The forthcoming event and the wider redevelopment plans reflect a strategic response to challenges facing Oxford Street’s retail sector, impacted by the pandemic and the rise of online shopping. By promoting outdoor leisure, enhancing the visitor experience, and investing in infrastructure, the Mayor aims to reposition Oxford Street as a prime shopping and cultural destination, driving economic growth for London and the wider UK economy.

Londoners and tourists are encouraged to participate in ‘This is Oxford Street,’ which not only promises a festive day but offers a tangible glimpse into the future of one of the UK’s most important commercial arteries.

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Source: Noah Wire Services