The House Committee on Information and Communications Technology (ICT), chaired by Camarines Sur Representative Migz Villafuerte, is moving to prioritise legislative measures aimed at curbing AI-generated scams, particularly deepfakes. Villafuerte emphasised the urgency of establishing a national AI framework to safeguard privacy, jobs, and security in the Philippines. Drawing inspiration from regulatory models such as the US National Institute of Standards and Technology (NIST) and the European Union AI Act, the proposed framework seeks to align with President Ferdinand Marcos Jr.’s broader digital empowerment agenda.

While acknowledging the transformative potential of AI technologies, Villafuerte warned of the risks inherent in their rapid development, including fraud, misinformation, and reputational damage. He underscored the need for safeguards that ensure transparency, accountability, and responsible AI use, aiming to maximise the benefits of digital innovation for Filipino citizens. Villafuerte has indicated plans to file legislation that would define key terms related to deepfake and generative AI technology, impose mandatory disclosure requirements for AI-altered content, and introduce penalties for violations. This initiative follows a similar measure he introduced in the previous Congress.

Parañaque Representative Brian Yamsuan has also introduced House Bill 3214, known as the Deepfake Regulation Act, which targets AI-generated fraud by regulating the use of deepfakes. The bill aims to shield Filipinos from deceptive deepfake content that could be used to manipulate public opinion, destroy reputations, impersonate individuals, or even disseminate non-consensual sexual imagery. It also addresses concerns about deepfakes’ potential to incite hatred or violence and distort political discourse. Yamsuan’s proposal includes a provision requiring online platforms to remove unauthorised deepfakes within 48 hours of receiving valid complaints.

On the operational front, the Philippine Cybercrime Investigation and Coordinating Center (CICC), in partnership with the Presidential Communications Office (PCO), has launched Hotline 1326, the nation’s official anti-scam hotline dedicated to combatting scams and deepfake abuses. This initiative utilises the eGovPH app’s e-Report feature, enabling the public to report instances of deepfake scams swiftly. The CICC has integrated advanced software capable of detecting deepfake content within 30 seconds, a technological tool aimed at empowering educational institutions, government bodies, and other stakeholders to mitigate the spread of false information, especially in the lead-up to critical electoral events.

Further reinforcing the government’s stance against AI-driven misinformation, CICC’s Executive Director Alexander Ramos assured that the agency possesses sophisticated, albeit expensive, subscription-based technologies to counteract deepfakes. These tools serve multiple purposes, including monitoring destabilising content and preventing malfeasance. Meanwhile, the Department of Information and Communications Technology (DICT) has issued warnings about a spike in AI-generated fake audio and video content, commemorating the rise in what has been termed ‘cognitive warfare’—the strategic use of disinformation to manipulate public opinion by impersonating real personalities.

In addition to governmental efforts, lawmakers like Navotas Representative Toby Tiangco have publicly cautioned citizens about the proliferation of AI-generated scams, highlighting the ease with which scammers can fabricate fake transaction slips and conduct romance or investment scams using AI tools. Tiangco advised vigilance and verification to prevent falling victim to these increasingly sophisticated cons.

Together, these legislative and technological measures represent a multifaceted approach by the Philippines to address the complexities of AI misuse in the digital age. The collaboration between lawmakers, government agencies, and technological innovations is aimed at constructing a resilient framework that balances innovation with the protection of citizens’ rights and security amid the growing threat of deepfake technology and AI-related fraud.

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Source: Noah Wire Services