President Joe Biden has embarked on a campaign tour across several western states in the United States, aiming to consolidate support among Latino voters ahead of the forthcoming election. His itinerary includes stops in Nevada, Arizona, and Texas, regions with significant Latino populations that play pivotal roles in the electoral landscape.

During a stop at a Mexican restaurant in Arizona, President Biden made a direct appeal to Latino voters, emphasizing the instrumental role they played in his victory against Donald Trump in the previous election. He targeted Trump’s policies, accusing him of showing disdain for Latino communities, and sought to galvanize support by appealing to the demographic’s values and interests.

Biden’s campaign strategy to bolster support comes at a time of perceived waning enthusiasm from key voter groups, including Black and Hispanic communities. Polling data indicates a slide in his approval ratings within these demographics, with 58% of Black voters and 36% of Hispanic voters expressing approval. In response, Biden has highlighted his administration’s efforts to support small businesses and combat gun violence, directly contrasting these initiatives with what he describes as Trump’s divisive rhetoric.

The choice of Nevada and Texas for campaign visits is notably strategic, given Nevada’s status as a battleground state and Texas’s substantial Latino electorate. By emphasizing the contrast between his values and Trump’s, Biden aims to solidify support amongst Latino voters, an increasingly crucial demographic in determining the outcome of the election.