The REEL cinema in Rochdale has issued a stern warning to customers regarding disruptive behaviour linked to the recent viral TikTok trend surrounding the newly released Minecraft movie, featuring Jack Black. Following an impressive opening weekend that saw the film gross approximately £233 million at the box office, the film has captured the attention of younger audiences across social media platforms.

Reports indicate that large groups of young viewers have been creating a ruckus during screenings, with videos circulating on TikTok showing them shouting, celebrating, and even throwing items, particularly during memorable moments in the film such as the character Chicken Jockey’s entrance. This behaviour has reportedly caused significant disruption to other moviegoers.

In response to the escalating situation, the cinema management has decided to enhance oversight during performances. A notice issued by REEL cinema outlined their strategy to ensure a better experience for all patrons by increasing staff monitoring of screens. The statement declared, “We are aware of a viral TikTok trend related to A Minecraft Movie, and for the comfort of all our customers, we ask that you refrain from disrupting the screening in any way.”

The statement further emphasised that any behaviour perceived as disruptive would not be tolerated, stating, “Anyone causing disruption will be asked to leave and where necessary, the police will be called. Let’s keep the cinema a place everyone can enjoy.”

Similar sentiments have been echoed by other cinema chains. Cineworld has also taken a firm stance against antisocial conduct. They articulated in a notice that any behaviour, “especially anything that may disturb other guests such as loud screaming, clapping and shouting” would not be accepted, with offenders being removed from the venue without the opportunity for a refund.

This alert serves as a clear indication of cinemas’ commitment to maintaining a respectful and enjoyable atmosphere for all patrons amidst the rising popularity and influence of social media trends on viewing experiences.

Source: Noah Wire Services