In the United Kingdom, there has been a noticeable shift in how individuals approach their fitness routines, with many turning away from traditional gym memberships in favor of online options. This trend, particularly evident among Generation Z, is attributed to various factors including cost concerns and the daunting atmosphere some experience in gym environments. Platforms like YouTube and TikTok have emerged as popular sources for fitness advice, hosting influencers who specialize in providing workout guidance from the comfort of one’s home.

Alice Liveing, a personal trainer, acknowledges the benefits of online workouts in making fitness more accessible but warns of the potential for misinformation. Similarly, Lauren Roberts has carved out a niche on TikTok, focusing on debunking false fitness information and offering reliable workout tips. Despite the surge in online fitness content, some, including Liveing, advocate for a hybrid model that combines both gym attendance and home workouts, aiming to promote physical activity and confidence in one’s fitness journey.

Parallel to the rise of social media influencers, fitness applications have seen significant growth, with a 44% increase in downloads since 2020. Apps like Freeletics, Fiit, LesMills, Nike Training Club, and Apple Fitness+ offer a wide range of workouts tailored to individual goals, leveraging AI and expert advice. Centr, founded by Chris Hemsworth, and platforms such as Shreddy, FitXR, MyWhoosh, and Peloton provide specialized features including personalized training plans, virtual reality workouts, and interactive classes.

These developments in the fitness industry reflect a broader move towards digital solutions in 2024, catering to the demand for convenience, personalization, and accessibility in workouts. Whether through following social media influencers or utilizing fitness apps, more people are finding ways to incorporate exercise into their lives outside the traditional gym setting.