Tweed Wealth Management has opened a London office for its specialist sports arm, Tweed Sports, co‑headed by former rugby pro Jason Baggott and adviser Ross Penman, aiming to deliver sector‑specific, relationship‑led financial advice for athletes facing compressed earning windows and post‑career risks.
Tweed Wealth Management has opened a London office for its specialist sports arm, Tweed Sports, in response to a perceived rise in demand from professional athletes for bespoke financial advice. According to the original report in Scottish Financial News, the Lombard Street base will be co‑headed by former professional rugby player and Chartered Financial Planner Jason Baggott alongside long‑time adviser Ross Penman, signalling the firm’s intent to bring a relationship‑led, sector‑specific practice into the capital.
The London launch is framed as a direct response to the unique financial characteristics of sporting careers — short windows of peak earnings, irregular income patterns and a heightened exposure to career‑ending injury or sudden market changes. The firm says the new office will offer a full suite of services tailored to athletes’ needs, including specialist investment advice, retirement planning, inheritance tax strategies, mortgage and protection solutions, and co‑ordinated access to sports‑facing accountants and lawyers.
Speaking to Scottish Financial News, Mr Baggott described the expansion as a practical extension of his own experience: “We’ve seen first‑hand how an increasing number of athletes, particularly in football and rugby, are actively seeking specialist financial guidance to assist them during and after their careers.” His personal background — seven years as a professional player, studies in economics and finance at Heriot‑Watt University and subsequent training through the St. James’s Place Academy Programme — is cited by the firm as central to the proposition he now leads.
Ross Penman’s appointment is presented as complementary rather than cosmetic. According to Tweed’s corporate profile, Penman brings more than two decades in financial services, with a proven track record advising sports and media professionals as well as experience in areas such as personal injury and clinical negligence work. The firm says his experience strengthens an existing international rugby client base and underpins ambitions to serve a broader array of sporting disciplines.
The launch has been pitched against a backdrop of recent high‑profile cases that underscore the reputational and personal risks of inadequate planning. The Scottish Financial News coverage referenced the reported bankruptcy action involving former England international Shaun Wright‑Phillips; a separate business news roundup noted that HM Revenue & Customs had issued a bankruptcy notice and that the player’s representatives said the matter was being handled by his accountant. Tweed’s leaders use such cases to argue that financial difficulty among ex‑professionals is often the result of structural failures in advice, taxation and planning rather than simple overspending. “A worrying proportion of athletes face financial difficulty within just a few years of retirement,” Mr Baggott told Scottish Financial News.
Tweed Sports says it will operate through an integrated network model, collaborating with specialist sports accountants and lawyers to deliver end‑to‑end solutions — an approach consistent with Tweed Wealth’s wider retail advice model, which emphasises holistic planning for individuals and families. The firm’s service pages describe practical offerings such as tailored retirement projections, inheritance planning and intermediary mortgage access that can be adapted to the compressed timelines many athletes face.
Beyond the immediate London fit‑out, the firm has signalled an explicit growth strategy: working further into football and rugby while expanding services for golf, women’s football, cricket and other growing professional sports. Tweed says it intends to develop the Lombard Street office into a dedicated hub supported by a full team of advisers, creating what it characterises as a seamless, all‑in‑one financial service for sporting professionals.
Tweed Wealth frames the move as part of a broader expansionary phase. The firm says it manages around £500 million of client assets and highlights recent industry recognition: at the Professional Adviser Awards 2024 the practice was named Best Financial Advice Firm in Scotland and Northern Ireland and Best Financial Advice Firm to Work For in the UK. The company also points to a growth trajectory since its 2014 founding that includes a series of strategic acquisitions.
The London launch illustrates a growing market for specialist advice built on sector knowledge and professional networks rather than one‑size‑fits‑all solutions. Tweed presents the offering as informed by practitioner insight and senior‑level advisory experience; whether the new office will materially change post‑career outcomes for athletes will depend on execution, the quality of the broader support ecosystem and the take‑up of specialist planning across clubs, agents and player representatives.
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Source: Noah Wire Services
- https://www.scottishfinancialnews.com/articles/tweed-wealth-management-expands-sports-division-with-london-launch – Please view link – unable to able to access data
- https://www.scottishfinancialnews.com/articles/tweed-wealth-management-expands-sports-division-with-london-launch – This Scottish Financial News article reports that Tweed Wealth Management has expanded its sports division with a new London launch, establishing Tweed Sports to provide tailored financial support for professional athletes. The piece names Jason Baggott, a former professional rugby player and Chartered Financial Planner, as lead for the London base alongside Ross Penman, and describes the team’s bespoke approach for short, high-earning and often volatile sporting careers. It outlines offered services such as investment and retirement planning, inheritance tax strategies, mortgages and protection, and highlights the firm’s ambition to grow across multiple sports and support networks.
- https://tweedwealth.co.uk/team/jason/ – Tweed Wealth’s individual team profile for Jason Baggott details his background as a professional rugby player for seven years, including time with the Southern Kings and Edinburgh Rugby, and his academic qualification in Economics and Finance at Heriot‑Watt University. The page explains his transition into financial planning through the St. James’s Place Academy Programme and notes he joined Tweed Wealth in 2021. It lists his Chartered Financial Planner credentials and client specialism for private clients, while highlighting Jason’s firsthand sporting experience which the firm cites as central to advising athletes on career-specific financial decisions and long‑term planning.
- https://tweedwealth.co.uk/our-people/ – Tweed Wealth’s ‘Our People’ section summarises the firm’s advisory team and highlights Ross Penman as a seasoned financial planner who joined the business following an acquisition. The page notes Ross’s 21‑plus years in financial services, his specialism advising sports and media professionals and experience with personal injury and clinical negligence clients. It describes how Ross’s appointment strengthens Tweed’s sports proposition, complements its existing international rugby work and supports plans to serve athletes across disciplines. The site presents Ross as part of a growing national team delivering tailored, relationship‑led wealth management and specialist advice.
- https://tweedwealth.co.uk/financial-planning-for-individuals-and-families/ – Tweed Wealth’s service page for individuals and families explains the firm’s holistic financial planning approach, covering investment planning, retirement preparation, inheritance and legacy considerations, mortgage advice and protection solutions. It emphasises personalised plans that consider the client’s entire financial picture and life goals, and details practical offerings such as tailored retirement projections, inheritance tax strategies and access to mortgage intermediary products. The page underlines the firm’s aim to match advice to each client’s circumstances and shows how common services — investments, tax planning, pensions, protection and mortgages — are combined to create long‑term financial security.
- https://tweedwealth.co.uk/award/wealth-management-firm-at-the-double-with-awards-scoop/ – This Tweed Wealth press post celebrates the firm’s recognition at the Professional Adviser Awards 2024, where it was named Best Financial Advice Firm in Scotland and Northern Ireland and Best Financial Advice Firm to Work For in the UK. The announcement describes the awards process and highlights the practice’s growth since its 2014 founding, noting it manages around £500 million of client assets and has expanded via a series of strategic acquisitions. The page frames the awards as validation of the firm’s client service, workplace culture and ambition to extend its advisory footprint across the UK, including specialist sectors.
- https://cpa.co.uk/business-news-260625/ – This business news roundup from the Credit Protection Association includes a short item reporting that former England international Shaun Wright‑Phillips was issued a bankruptcy notice by HM Revenue & Customs. The note states the former player, now a media pundit following retirement, was reportedly the subject of HMRC action and that his representative said matters were being handled by his accountant. The piece appears among other insolvency and bankruptcy notices, using publicly available court and creditor information to highlight recent creditor actions and the continuing theme of financial distress cases affecting some high‑profile sports figures.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative is fresh, with the earliest known publication date being 15 August 2025. The launch of Tweed Wealth Management’s London office is a recent development, and the report appears to be original. No earlier versions with differing figures, dates, or quotes were found. The article includes updated data and does not recycle older material. The presence of a press release indicates a high freshness score. No discrepancies were noted. No republishing across low-quality sites or clickbait networks was observed. The narrative is based on a press release, which typically warrants a high freshness score. No earlier versions show different figures, dates, or quotes. No similar content appeared more than 7 days earlier. The article includes updated data but does not recycle older material. The update may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The direct quotes from Jason Baggott and Ross Penman are unique to this report. No identical quotes appear in earlier material, indicating potentially original or exclusive content. No variations in quote wording were found.
Source reliability
Score:
7
Notes:
The narrative originates from Scottish Financial News, a reputable organisation. However, the presence of a press release suggests that the content may be influenced by the firm’s own communications, which can sometimes lead to biased reporting. The report mentions high-profile cases, such as former England footballer Shaun Wright-Phillips facing bankruptcy, but does not provide direct links to these cases, which could affect the reliability of the information.
Plausability check
Score:
8
Notes:
The claims about Tweed Wealth Management’s expansion into London and the establishment of a sports division are plausible and align with the firm’s previous activities. The narrative lacks supporting detail from other reputable outlets, which is a concern. The report includes specific factual anchors, such as names, institutions, and dates, enhancing its credibility. The language and tone are consistent with the region and topic. The structure is focused and relevant, without excessive or off-topic detail. The tone is professional and resembles typical corporate language.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative is fresh, with original quotes and a plausible expansion of Tweed Wealth Management’s sports division into London. While the source is reputable, the reliance on a press release and lack of supporting detail from other outlets slightly reduce the overall reliability. However, the specific factual anchors and consistent tone support the credibility of the report.
