After a four-year hiatus, the UAE has lifted its travel ban on Lebanon, effective from May 7, 2025, sparking a wave of optimism among both Emirati tourists and the Lebanese tourism sector. This decision was influenced by a visit from Lebanese President Joseph Aoun to Abu Dhabi, where he met with President Sheikh Mohamed bin Zayed Al Nahyan. Both leaders emphasized the importance of rekindling ties between their nations, a sentiment echoed by Lebanon’s Ministry of Tourism, which is gearing up for what it anticipates will be a bustling summer season.

Lebanon’s capital, Beirut, is witnessing a cultural renaissance. Restaurants and bars are thriving, with new venues opening almost weekly. The local hospitality scene is invigorated by a series of summer festivals featuring local and international artists, alongside a plethora of exciting cultural offerings, including art exhibitions at newly established galleries. Sultan Sooud Al Qassemi, founder of Barjeel Art, expressed his enthusiasm for the revitalised cultural landscape, stating, “I was keen to visit [the new cultural institutions],” reflecting a sentiment shared by many who regard Lebanon as a vital cultural hub despite its past challenges.

The Lebanese Ministry of Tourism is optimistic about the upcoming tourist influx, particularly from the Gulf region. Efforts have been made to bolster the tourism infrastructure, including enhanced airport amenities and training for local guides. Minister Laura Lahoud highlighted the government’s commitment to providing a robust experience for visitors, stating, “It is important that visitors have the best experience from the moment they arrive until the moment they leave.” She reiterated the aim of sustaining tourism not just in the capital but throughout Lebanon, hoping to draw attention to the country’s diverse natural beauty and rich cultural heritage.

The hospitality sector is already feeling the effects of renewed interest. Iconic establishments like the Phoenicia Hotel, which recently reopened after extensive renovations due to the tragic Beirut Port blast in 2020, are reporting increased inquiries and bookings. General manager Mathieu Greppo noted a “modest uptick” in interest from Emirati travellers and expressed optimism for the summer. The city’s vibrant dining scene is also set to benefit, with new restaurants like Mimi in Achrafieh catering to a demographic eager to reinvest in Lebanon’s recovery. Co-owners Yasmina and Elissa Yared shared their positive outlook, emphasising that “despite all the problems, there is potential to invest here.”

Moreover, Lebanese Prime Minister Nawaf Salam has assured safety measures for incoming Arab tourists, reaffirming security as a priority to maintain stability and attract visitors from neighbouring Gulf nations. This commitment is further reflected in actions such as the establishment of a tourism operations room to oversee safety and service quality at airports and popular tourist destinations.

As the summer approaches, the Lebanese government is hopeful that the return of Emirati and Gulf tourists will be a catalyst for broader economic recovery. With a renewed commitment to creating a welcoming environment, Lebanon seeks not only to encourage tourism but to foster deeper connections with its regional neighbours.

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Source: Noah Wire Services