The UFC has announced a significant increase in performance bonuses for UFC 300, set to take place in Las Vegas this Saturday. The event will see fighter bonuses raised from the standard $50,000 to $300,000, following advocacy from fighters like Max Holloway and Justin Gaethje for better recognition and compensation. UFC president Dana White confirmed the increased bonuses, which had been a subject of discussion since similar incentives were offered at UFC 100 in 2009.

This move comes after the UFC’s parent company recently settled a $335 million lawsuit concerning fighter pay. The increased bonuses at UFC 300 aim to reflect the hard work and dedication of the athletes, with White expressing a commitment to improving compensation in the sport.

UFC 300 will also feature notable matchups, including a light-heavyweight title defense by Alex Pereira against Jamahal Hill, and a lightweight bout between Justin Gaethje and Max Holloway. Additionally, Holly Holm will face Kayla Harrison in a much-anticipated fight. Holm recently addressed comments made by Ronda Rousey regarding their 2015 match, emphasizing her superiority on that night.

Adding to the event’s significance, former heavyweight champion Mark Coleman will present the ‘Baddest Motherf****r’ (BMF) title to the winner of the Gaethje-Holloway fight. Coleman, known for his contributions to the sport, recently retired in 2013 after a heroic personal act of saving his parents from a house fire.

The innovative bonuses and high-caliber matchups at UFC 300 promise to make it a landmark event in UFC history, with exciting prospects for both fighters and fans.