Consumers in the UK are facing an alarming rise in cloning scams, with fraudsters reportedly stealing £2.7 million from individuals looking to invest in the latter half of 2024, according to a recent report by the Investment Association (IA). This concerning trend has been highlighted as part of the ongoing “Take Five” fraud prevention initiative, aimed at raising awareness of various financial frauds.

Cloning scams involve criminals replicating the identities of legitimate companies, creating near-identical versions of their websites, emails, or even setting up fake WhatsApp groups. These tactics are designed to deceive consumers into sending money to these fraudulent sources. The IA report revealed that there were 478 cases of impersonation of investment management companies during this period, with nearly 24% of these scams succeeding. Adrian Hood, a regulatory and financial crime expert at the IA, emphasised the breadth of tactics used by scammers, which include impersonating genuine investment managers and stealing card details.

As the nature of these scams evolves, the risk to consumers has grown, particularly due to advancements in artificial intelligence (AI). Hood noted that AI technologies allow criminals to create increasingly sophisticated scams that mimic legitimate firms with greater efficacy. For example, Action Fraud has warned that the use of AI tools can enable scammers to produce convincing fake content—essentially blurring the lines between authentic offerings and fraudulent ones.

Despite the surge in cloning scams, the overall landscape of fraud seems to be experiencing some successes in countermeasures. The IA indicated that losses from fraud for its members’ customers fell by 29% in the same timeframe, reducing from £7.6 million in the first half of 2024 to £5.4 million in the latter half. Moreover, efforts to recover scammed funds have shown promise, with £1.7 million successfully retrieved for victims. There also appears to be a slight decline in incidents of account takeovers and card fraud, indicating some effectiveness in the measures designed to combat these forms of financial crime.

However, the struggle against cloning scams persists, with 1,014 such cases reported against IA member firms throughout 2024. This represents a staggering 57% increase from the previous year, even as reports of other types of fraud have decreased. According to the Financial Services Compensation Scheme (FSCS), such scams often target vulnerable consumers, particularly those over the age of 55, who lost nearly £26,000 on average over the past year.

Expert opinion from UK Finance underscores the proactive steps consumers can take to avoid falling victim to these schemes. They recommend verifying any investment firm against the Financial Conduct Authority’s (FCA) official register before engaging in any transactions. This resource is crucial for consumers aiming to confirm the legitimacy of firms before disclosing sensitive information or making payments.

As the financial landscape continues to be plagued by fraud, consumers are urged to remain vigilant. Should an individual suspect that they have been targeted by a scam, immediate action is essential. They are advised to contact their investment platform or provider and to report the incident to the Action Fraud centre or local law enforcement.

With the industry and law enforcement agencies actively working to mitigate the impact of cloning scams, ongoing consumer education remains pivotal. The rise of AI in scamming practices presents unique challenges, heightening the urgency for both individuals and institutions to adapt strategies to protect themselves against fraud in an increasingly digital world.


Reference Map

  1. Paragraphs 1, 2, 3, 4, 5, 6, 7
  2. Paragraphs 1, 2, 3, 4
  3. Paragraph 4
  4. Paragraph 5
  5. Paragraph 6
  6. Paragraph 6
  7. Paragraph 7

Source: Noah Wire Services