The March 20 episode of ITV’s This Morning aimed to celebrate the International Day of Happiness with light-hearted segments, but viewers took to social media to express their dissatisfaction.
Viewers of ITV’s This Morning expressed their dissatisfaction during the March 20 episode, which featured a live segment from Blackpool. The show, hosted by Cat Deeley and Ben Shephard, marked the International Day of Happiness with a series of joyful segments aimed at engaging the audience.
The segment presented by Will Best, well-known as the host of Big Brother, was set against the scenic backdrop of Blackpool beach, where he welcomed viewers by declaring, “Welcome to Blackpool! It’s a beautiful town that famous, of course, for its tower, its beach, its rock and ballroom dancing.” Standing on the famed comedy carpet that features various jokes, he emphasized the day’s theme of spreading happiness and introduced a new game called Dosh on our Doorstep.
In this game, passers-by on the beach had the chance to win cash by completing various tasks. Challenges included rummaging through a ball pit, demolishing sandcastles, and taking trivia quizzes about Blackpool. One of the light-hearted moments occurred when Will attempted to play the This Morning theme tune on a kazoo, but it was mistakenly identified as the theme for Coronation Street by contestant Kathleen. After Will nudged her, saying, “It’s a show that you’re currently on,” Kathleen humorously responded with “Good Morning Britain.” Will subsequently whispered the correct title to her, prompting Ben to state, “We got there in the end.”
Despite the intention of creating a fun atmosphere, not all viewers appreciated the segment. Many took to social media platform X (formerly Twitter) to voice their frustration. Comments included one viewer who found it “painful to watch,” along with another who remarked that the show’s content was “turning into kids TV every day now.” Some viewers criticized the segment’s setup, suggesting that the limited crowd gathered on the beach might not have welcomed the filming of what they deemed a “cringe segment.” A further comment captured the sentiments of several viewers, noting, “I’ve zoned out,” while another observer bluntly described the segment as “bottom barrel scraping.”
This Morning continues to air on weekdays at 10am on ITV, maintaining its approach to blend information with entertainment, despite the varied reception of its segments.
Source: Noah Wire Services
- https://www.itv.com/ – This URL supports the claim that This Morning airs on ITV, providing a platform for the show’s segments.
- https://en.wikipedia.org/wiki/Blackpool – This URL provides background information on Blackpool, including its famous landmarks like the tower and beach, which were mentioned in the segment.
- https://www.visitblackpool.com/ – This URL offers details about Blackpool’s attractions and events, which aligns with the show’s focus on the town’s scenic backdrop.
- https://www.imdb.com/name/nm0115555/ – This URL is related to Will Best, known for hosting Big Brother, and supports his involvement in the segment.
- https://www.x.com/ – This URL, formerly Twitter, is where viewers expressed their dissatisfaction with the segment, highlighting the role of social media in audience feedback.
- https://www.itv.com/shows/this-morning – This URL provides information about This Morning, including its format and airing schedule, which supports the show’s blend of information and entertainment.
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
9
Notes:
The narrative references a recent episode of ITV’s This Morning, dated March 20, indicating that the content is current and not recycled from older sources.
Quotes check
Score:
8
Notes:
There are no direct quotes from well-known figures that could be verified against earlier sources. The quotes provided are situational and appear to be original to this context.
Source reliability
Score:
9
Notes:
The narrative originates from the Manchester Evening News, a reputable local news outlet known for its reliability.
Plausability check
Score:
9
Notes:
The claims about the segment’s content and viewer reactions are plausible and align with typical reactions to live TV segments. The details about the show’s format and location are consistent with known facts about This Morning.
Overall assessment
Verdict (FAIL, OPEN, PASS): PASS
Confidence (LOW, MEDIUM, HIGH): HIGH
Summary:
The narrative appears to be fresh, with no indications of being outdated or recycled. The quotes seem original to the context, and the source is reliable. The claims are plausible and consistent with known facts about the show.
