Meghan, Duchess of Sussex, has re-entered the social media landscape with the launch of a new Instagram account titled “American Riviera Orchard.” The account was introduced with a 50-second video featuring Meghan engaged in activities such as cooking and flower arranging, all set to the 1960 song “I Wish You Love.” This video also provides the first glimpse of the brand’s logo, which is linked to Montecito, California, where Meghan and her husband, Prince Harry, have made their home since 2020.

American Riviera Orchard, as confirmed by Archewell, is pegged to be a lifestyle and cooking brand. It is associated with an upcoming cookery show exclusive to Netflix and hints at Meghan’s return to her lifestyle roots reminiscent of her previous blog, The Tig. The brand’s Instagram page directs visitors to a website with a waiting list, suggesting future offerings under the American Riviera Orchard label could include recipe books, tableware, textiles, and a line of jams and marmalades.

Meghan’s decision to launch this new venture on social media was announced shortly after her participation in the South by Southwest Festival, where she discussed the challenges of online bullying and its impact on mental health. Despite these concerns, Meghan’s return to Instagram has been met with significant attention, amassing over 160,000 followers within just a few hours. This move marks her first significant public engagement with social media following the decision to step back from her royal duties alongside Prince Harry.

This development also emerges in the context of heightened public attention on the British Royal Family, underscored by a recent controversy surrounding a digitally altered family portrait released by Kensington Palace, leading to a public apology from Kate.

As Meghan forges ahead with American Riviera Orchard, the endeavor draws both curiosity and varied reactions from the online community and continues to attract widespread media coverage.