Meghan, the Duchess of Sussex, has made a notable return to Instagram by unveiling her new lifestyle brand, American Riviera Orchard. Launching this brand signifies Meghan’s venture into the commercial sector, with the brand rapidly gaining over 200,000 followers shortly after its debut. The brand’s portfolio includes a variety of products such as cookbooks, jams, nut butters, and items for pets.

The introduction of American Riviera Orchard represents a new direction for Meghan, differing from previous media-related projects she and Prince Harry have undertaken, which include substantial deals with Netflix and Spotify valued at $100 million and $20 million, respectively. This venture marks Meghan’s first significant step into the lifestyle product industry.

There is also a buzz around the brand’s sophisticated logo, which some believe may have been designed by Meghan herself, drawing on her skills in calligraphy. The brand’s design, featuring an elegant gold and cream color scheme, provides a departure from Meghan’s earlier preference for black and white, reflecting her background running the lifestyle website The Tig before joining the royal family.

Besides their commercial endeavors, Meghan and Harry continue to contribute to societal causes through their Archewell Foundation, focusing on digital trust and safety. This blend of business and philanthropy underscores the couple’s ongoing commitment to leveraging their platform for both commercial success and social impact.