Jordan Bardella, at 28, has emerged as a leading figure in French far-right politics as President of Marine Le Pen’s National Rally party. Bardella, focusing on a campaign for the European elections, has retained the party’s traditional anti-immigration stance while attempting to present a more moderate image to appeal to a broader demographic, including higher-earning and educated voters. His personal background as a resident of a disadvantaged neighbourhood and his narrative as an advocate of French culture with strict views on immigration are central to his appeal.

Bardella’s approach marks a significant shift from the more controversial past of the National Rally, originally founded by Jean-Marie Le Pen. This transformation is seen as offering a new, more mainstream face to far-right politics in France. His popularity and leadership are anticipated to play a critical role in shaping his party’s future, particularly as France approaches the 2027 presidential elections.

In contrast, French President Emmanuel Macron has vocalized strong opposition to the rising influence of nationalist parties across Europe, comparing them to proponents of Brexit. He issued a cautionary statement highlighting the risks of succumbing to what he perceives as the dishonest rhetoric associated with these movements. Macron’s comments were made in the context of current European political tensions, including concerns over Russian military actions in Ukraine. He underscored the potential for serious implications for European security and stability, advocating for a united response to nationalist movements and external threats, notably from Russia.

As Europe nears another electoral cycle, Macron’s centrist Renaissance party faces significant challenges from the Rassemblement National (National Rally) and other nationalist groups. Macron’s assertive stance indicates a deep concern about the potential shift in European politics and its impact on the continent’s global standing.