Meghan Markle, the Duchess of Sussex, has ventured into the luxury lifestyle market with the launch of her new brand, American Riviera Orchard, reflecting her taste in home, garden, food, and lifestyle.
Meghan Markle, the Duchess of Sussex, has launched her new luxury lifestyle brand named American Riviera Orchard. The announcement came with the release of an Instagram video and a new website, prominently featuring Markle engaging in activities such as picking flowers and cooking, underscored by Nancy Wilson’s “I Wish You Love.” This venture marks a continuation of Markle’s entrepreneurial and lifestyle branding pursuits beyond her previous roles in acting and as a senior royal figure.
The brand aims to encapsulate home, garden, food, and lifestyle elements, reflecting Meghan’s personal interests and taste. With the brand’s logo and message, “By Meghan, the Duchess of Sussex,” prominently displayed, the launch received mixed reactions. While some fans expressed excitement and anticipation for the curated collection, critics labeled the brand’s name as “horrible” and raised questions regarding the use of her royal title for commercial purposes. Concerns were also voiced over the brand’s purpose and the selection timing, which coincided with prominent royal family events, including Prince William’s participation in the Diana Legacy Awards.
Despite facing criticism, the brand’s launch signifies Meghan’s move to establish herself in the lifestyle and luxury market, aiming to offer elegance, style, and sophistication through her products. This step also represents her re-entry into social media, showcasing an array of content from domestic life to glamorous public appearances. As Meghan delves further into her new venture, American Riviera Orchard stands as a testament to her evolving role as an entrepreneur and tastemaker within the luxury living sphere, aiming to attract consumers with a flair for royal elegance and quality.