Meghan Markle has ventured back into the social media landscape by launching a new Instagram account for her latest project, American Riviera Orchard, a brand focusing on lifestyle and cooking themes. This move comes shortly after she publicly discussed the ‘dangers of social media’. The account has quickly garnered significant attention, boasting over 322,000 followers soon after its launch. The Instagram profile includes a logo and a bio that references Meghan’s royal affiliation, igniting a variety of reactions among royal enthusiasts and observers. While some have expressed excitement about Meghan’s new initiative, others have voiced criticism, particularly regarding her decision to highlight her royal status in the account’s bio.

The debate over Meghan’s inclusion of her royal title and the nature of her new brand has spread rapidly across social media, underscoring the continuing public fascination with members of the royal family, irrespective of their official roles. Despite some negative commentary, a portion of the online community has shown keen interest in the future developments of American Riviera Orchard.

In addition to the mixed reactions from the public, Daily Mail columnist Maureen Callahan has critiqued the brand as ‘basic and beige’, raising questions about the brand’s naming and the timing of its introduction. This criticism coincides with Prince William and Prince Harry’s appearance at the Diana Legacy Awards, leading to further public discourse regarding the brand’s objective. The Instagram account features content including Meghan in the kitchen and other lifestyle-oriented imagery, accompanied by music from artist Nancy Wilson. An insider has suggested that the brand, expected to feature products such as jams, could be associated with an upcoming cookery show on Netflix.

Despite facing critique and raising questions, Meghan Markle’s foray into the lifestyle brand domain through American Riviera Orchard has captured a considerable amount of public interest and speculation, signifying a potentially influential expansion of her professional undertakings.